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Hey Mozzers!

We are currently running a Google Shopping Ad campaign and one of the suggestions we had gotten from Google was to add product markups. I hired a developer to add the product markup to the product page templates (Magento, if it matters) and I just need help to double check his work before I approve and pay the final invoice.

I've attached a screenshot of the page source with the item markups. I've also dropped the page source into Structured Data Testing Tool to see if there were any warnings. No warnings or errors.

So it seems as if everything looks good, but I just wonder if it's a similar approach to SEO where the product markups could be better optimized.

Thanks for the expert eyes on this!

ruKjc

Hey Mozzers!

It's that time of year to start thinking about gift giving. I am the worst at finding cool ideas!

What have you done in the past to show your clients love and appreciation over the holidays? We are setting a budget of about $40-$50/per client. I'd love to hear your ideas..

I've had pretty great results using HARO. If you're unfamiliar with HARO it's a platform full of journalists, editors, bloggers that are looking for sources to the current stories they're working on.

By crafting a unique pitch, making it very informative and providing sources, I've had decent luck getting backlinks. You have to spend the time scouring the stories, and often from large publishers you won't always get a response, but I've had a small handful of amazing wins from high authority sites (MSN, USA Today, universities).

Might be worth a shot. For less than $20/month, it's worth it to try and see if it could work for you.

Currently the forum is holding the top 2 positions. Awesome point to make that they will only give rankings to one or two spots, and that creating a new thread might replace one of those positions.

As a follow up, I've reached out to the forum to discuss sponsorship opportunities. We have already positively responded to the negative thread so the only opportunity now is to move forward and create a more positive presence within the forum.

I've thought about creating a thread for exact match 'xyz reviews' and within that forum letting the community give their feedback on the product and how it might be improved in the future. Then create that content piece you guys have mentioned on how we can improve.

Maybe taking the Buffer transparency rule here and creating content that says along the lines of here's how we failed you and how that has made us better.