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Hi everybody Everybody's talking about content marketing strategies these days and the videos from MozCon has definitely been a great inspiration for me. I have a customer who sells solar panels (wiki) here in Denmark and they are more or less hooked on the idea of investing long term. And this is where I wanna ask you guys for ideas to this strategy. I'm open to anything from overall guidelines to specific ideas on content. I hope you will chip in, thanks a lot 🙂

I am looking for a best practice link structure for a webshop. Say you run a webshop where the front page should rank for 1-2 keywords and then there are 5-10 categories which are more popular and has a higher profit than the remaining 20-50 categories. Will it be wise to let the 20-50 categories link to the 5-10 more profitable categories if possible or should the structure just treat all the categories as equal and hence not let any link juice flow from the less profitable categories up to the more profitable categories. I hope the question is clear enough. Also if you could share any thoughts on how you structure your webshops it would be great. Thanks in advance.