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Hi everybody

Everybody's talking about content marketing strategies these days and the videos from MozCon has definitely been a great inspiration for me.

I have a customer who sells solar panels (wiki) here in Denmark and they are more or less hooked on the idea of investing long term.

And this is where I wanna ask you guys for ideas to this strategy. I'm open to anything from overall guidelines to specific ideas on content.

I hope you will chip in, thanks a lot

Yeah that's a lot of text. Not sure how Google reacts to that. However, what I am sure about is that Google will recognize patterns in structure, so maybe you should consider placing your guarantee in the sidebar or some other navigational spot. I know it kinda requires a bit of restructuring of your content and boxes, but maybe it's worth the effort

I would say it depends on the length of your product descriptions. If your guarantees etc are like 50-100 words and your product description is 200 words, Google most likely wont consider those pages for duplicates.

However, you can help Google to figure out the context, so if you place your guarantees within a box in the aside-tag or similar, Google will most likely "guess" your website structure and consider your guarantees a static element like your navigation, footer etc.

Thank you very much. A bit of what I expected, but very nice to have it confirmed

I am looking for a best practice link structure for a webshop. Say you run a webshop where the front page should rank for 1-2 keywords and then there are 5-10 categories which are more popular and has a higher profit than the remaining 20-50 categories.

Will it be wise to let the 20-50 categories link to the 5-10 more profitable categories if possible or should the structure just treat all the categories as equal and hence not let any link juice flow from the less profitable categories up to the more profitable categories.

I hope the question is clear enough.

Also if you could share any thoughts on how you structure your webshops it would be great.

Thanks in advance.

I would say it depends on the length of your product descriptions. If your guarantees etc are like 50-100 words and your product description is 200 words, Google most likely wont consider those pages for duplicates.

However, you can help Google to figure out the context, so if you place your guarantees within a box in the aside-tag or similar, Google will most likely "guess" your website structure and consider your guarantees a static element like your navigation, footer etc.

Yeah that's a lot of text. Not sure how Google reacts to that. However, what I am sure about is that Google will recognize patterns in structure, so maybe you should consider placing your guarantee in the sidebar or some other navigational spot. I know it kinda requires a bit of restructuring of your content and boxes, but maybe it's worth the effort