Hi, my client offers courses that whilst based in Manchester, England are mainly attended by people in countries such as Georgia, Libya and Nigeria etc. The people that attend the courses are fluent in English. We're looking at performing country-specific SEO and I have a few queries.
The plan so far:
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Obtain TLD's in each target country.
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These TLD's would be hosted on the same server as the core site based in England.
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Option 1: Each TLD would be a microsite with content specific to the country including geo-signals, in English.
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Option 2: Each TLD would 301 redirect to the core site, i.e. example.sa redirects to example.com/sa/ and this country-specific section would have relevant geo-signals.
So I have 3 questions at this point:
1. Most-all of the tips I have seen about country-specific SEO assume that the content should be translated to the native tongue although in this case, the audience are fluent English speaks. Does this make a difference? Is it okay to use English and still be able to rank in country-specific search engines?
2. Between options 1 & option 2 - which would be the optimum setup?
3. Last question, if we obtain the TLD's I hear that it's not necessary to also host that TLD in the target country, is this right?
Thanks.