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Hi Marcus,

Thanks for the reply.

Turns out my rank checking software has been using my geolocation and obviously when I was checking I didn't change my location.

Odd however is that the website ranks for 'Bowling' ever where expect for Melbourne and a few surrounding suburbs. Definitely something else I need to get to the bottom off.

Thanks for your answers guys.

Corey

This was my original thinking. But there hasn't been any link building for the word Bowling. However "Strike Bowling Bar" the brand name is used quite often. Do you think this could impact it?

Hi guys,

I recently taken over SEO for strikebowling.com.au and I'm stumped to what has happened with the keyword 'Bowling' for the home page.

Historically they have been ranking 5-6 for the year and they do come up in the local results.

Start of September, bang they drop out of the top 100 for Bowling. No other words seem to be effected. However the keyword 'Bowling Alley' did improve around the same time for an internal page.

What could have happened? A single keyword penalty?

• No messages in Webmaster tools
• No dodgy link building

Look forward to some theories.

Regards,

Corey