Hey Guys,
I am in communication with the owner of a domain with very good domain rank - that ranks well for keywords important to me. Strangely enough the website it terrible?! (I though Google valued "content" these days?!). Anyhow, it's link profile is tidy including sites such as DMOZ.
His asking price for the domain is SUBSTANTIAL, however where it ranks for some keywords would be valuable for our organisation if we could leverage its authority.
My questions are:
1) Is it worth buys a GREAT domain with a crappy website that ranks for keywords that are important to us?
2) (if the answer to 1 is YES) How should one go about leveraging the rank to benefit our site/business?
3) What would be the best way to utilise the site - redirects? Build out some kind of content and link to main site?
Anyhow, hopefully some of you have great experience in this domain in the current Google Panda/Penguin white hat world?
Would REALLY appreciate your thoughts!!
