without being too bold, I believe the only way SEO can work going forward is to have the client, or as i call them, the passionate expert, participate in the process. The key to the programs we're developing rely on the client. We are just consultants who help people build online relationships.
Basically we've been saying for over 10 years that writing quality content that engages your core audience is a sure fire method of gaining and maintaining rank, unfortunately over the years other methods that are easier have produced results for a lot of people, but now we have Penquin and our original marketing concepts have never been more valid.