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Thank you for the awesomely detailed response Miriam! That helps a ton

Hi Miriam,

Thank you for the response. That is very helpful!

When you say: "Then, build additional content on the website for additional target cities and try to build as much authority surrounding it as possible, in hopes that it will be able to achieve organic visibility." Is this typically landing pages or can it be anywhere on the website outside of basic page?

I guess I am struggling to grasp the concept of what is a "basic page" that should stay consistent with the NAP, vs what page is ok to use to try and gain organic search target city.

Thanks Eric! Would you suggest putting the larger metro are in the title tag and mentioning it later in the page OR just keeping the nap consistent using the physical address's city and trusting that Google will understand that the suburb serves the metro area?

Big city A is the target optimization for services.

Suburb city B is the location of the business.

Will having big city A in the title tag of pages confuse the NAP consistency and local SEO for the site?

A member of our marketing team wants to use Outbrain Select to curate content to augment the original content we have on our site.

http://www.outbrain.com/select/how

This content would be taken from other pages on the site and shown through as though it is on our site through javascipt. Obviously this page would be setup as a no-index.

This seems to me like something Google would frown on. Does anyone know the SEO implications behind using a tool like this? I'm concerned google will see links to a blank page no-index page and find it suspect.