Domain Authority (DA) is a metric developed by Moz to predict how well a website will rank on search engine result pages (SERPs). It is based on various factors, including the number and quality of inbound links. If a site's Domain Authority has not changed, it could be due to several reasons: a consistent backlink profile with no significant new links, stable website traffic, or competitors not significantly improving their own DA. To boost DA, focus on creating high-quality content, acquiring reputable backlinks, and maintaining technical SEO best practices. Monitoring DA regularly helps in understanding the effectiveness of SEO strategies. Read more