Hi MozFans,
I have got a question out of the field about www.coloringpagesabc.com.
Question is why the rankings and traffic are going down down down the last 4 months.
Costumer thinks he got hit by google penguin update(s).
The site has about 600 page’s/posts al ‘optimized’ for old seo:
- Almost all posts are superb optimized for one keyword combination (like … coloring pages)
- there is a high keyword density on the keyword
- titles and descriptions are all the same like: <keyword>and this is the rest of my title, This is my description <keyword>and i like it
- internal linking is all with a ‘perfect’ keyword anchor text
- there is a ok backlink profile, not much links to inner pages
- there are social signals - the content quality is low
The site to me looks like a seo over optimized content farm
Competition:
When I look at the competition. The most coloring pages websites don’t offer a lot of content (text) on there page. The offer a small text and the coloring pages (What it is about :-))
How to get the rankings back:
What I was thinking to do.
- rewrite the content to a smaller text. Low keyword density on the keyword and put the coloring pages up front.
- rewrite all titles and descriptions to unique titles and descriptions
- Make some internal links to related posts with a other anchor text.
- get linkbuilding going on inner pages
- get more social signals
Am I on the right track?
I can use some advise what to do, and where to start.
Thanks!!</keyword></keyword>
Maarten