According to some SEO specialists, the optimal format is: Primary Keyword - Secondary Keyword | BrandName
The problem is, for example, if I have a marketplace like booking.com, which connects hotels and travelers.
How should a listing page title tag look like?
- Bonifacio Boutique - Hotel Rooms (keyword 1 - keyword 2)
- Hotel rooms - Bonifacio Boutique (keyword 2 - keyword 1)
Keyword 1 = 400 monthly searches
Keyword 2 = 70 monthly searches
Our primary activity = Hotel rooms.
Is there any difference from the performance point of view?
Best regards,
Alex