hello,
I ran into this thread while looking into a similar issue for one of our client. First of all thanks to Miriam for the great post.
I thought I'd follow up on this, to see if I'm taking away the right ideas.
This client has a corporate website on a medium-low competition B2B industry. DA is 22 and positioning is good on most of the relevant keywords is satisfactory, on the national market (Italy). There is no blog on this site: when we took the job, we adviced that they start one, but they weren't ready at the time. Now, they also have 3 other domains with static generic pages set up a few years ago by their former agency, which link back to the main site. None of them has any DA, nor inbound links and just one is bringing (very little) traffic to the corporate website. Last month they asked us to start a blog on one of those secondary domains, redirecting the other two to the one chosen to host the blog.
From what I read, the best solution would be instead putting the blog on the main site and this discussion confirmed this. Provided that I can convince the client to take that road, I am unsure of what to do with those other domains:
- let them expire and buy beers
- use them as landing pages for specific topics related to the keywords in each domain, linking back to main site (btw is this considered a spammy technique by google?)
If I can't convince them, would linking back to the corporate site potentially hurt ranking? Should I nofollow those links?
Thank you in advance
Cheers
Andrea
