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I'm working on a personal project at the moment...basically the blog will be active before the website - it's one of those things where the blog is the journey to the finished website kinda thing (picture it sort of like an adventure traveller who plans to write a book about his travels, and also blogs about his experiences as they happen - eventually leading up to the launch of the book). Ideally the blog would be a part of the website, so all the links the blog gets help your website to rank (and it's the website I'm interested in ranking obviously, not the blog). But there are two  problems: 1. I don't really want people using my website before it's completed. 2. I'd kinda like to have a different design and theme to the blog, and for it to have it's own domain and branding. I also don't want to clog up my website with random blog posts - and I'd like the freedom of an independent platform to do things that my website is not designed for. Any suggestions on how to solve this problem? Is there a way to let Google know that the blog is a part of my site even though it's on a different domain? How would I funnel all of the link-juice from the blog most effectively?

Hey guys, I've always wondered about this. Say I'm targeting the keyword "how to sell your house" but I find it a bit bland or generic and my client actually offers a service more in line with "how to sell your house quickly" - say that's their USP for example. I still want to rank for the broader version however, because far fewer people are searching for the "quickly" version - and it stands to reason that if searchers can solve the same problem quickly, they'll want that version of the solution anyway. So will adding the word "quickly" to the end of the keyword I'm targeting (and using that in my Title, H1, URL, description tags etc) make Google see my client's page/site as less relevant to a broader search term like the more generic "how to sell your house", that I'm trying to rank for? Thanks 🙂