Hey Rick,

You should add this tag to your header in the html -

There is more info about this here -

https://developers.facebook.com/docs/opengraph/

They write: og:image - An image URL which should represent your object within the graph. The image must be at least 50px by 50px and have a maximum aspect ratio of 3:1. We support PNG, JPEG and GIF formats. You may include multiple og:image tags to associate multiple images with your page.

Hope this helps - let me know if you have issues with implementation

Hi Rick,

We really think what you're doing here is tremendous - thanks for sharing this with the community and letting us try to help out.

After taking a quick look at the terms you're targeting, and reading some of the suggestions here in the responses, I looked at your backlink profile - downloading the data from Open Site Explorer, you get a very quick picture of what your backlink profile looks like.

You have 149 external followed links pointing at your domain. The vast majority of the anchor text is your site's name or some form of it. Very few of the links actually point to your site using the keywords you mentioned you would like to target. That's why building an awesome page all about downs syndrome, with great information, will also help you, so that you can go out and try to acquire some links with targeted anchor text for your terms you want to rank for. I'm attaching a word cloud (created by wordle.net) which gives you a very clear picture of the relative breakdown of your backlink anchor text profile. You can barely make out the word syndrome, and it's very small compared to your brand name. Keyword rich anchor text sends strong signals to Google that your site is relevant and authoritative for the various terms you are targeting and that it should rank for what you are trying to target.

The obvious caveat is that building up your backlink profile with targeted anchor text should go hand in hand with improving the content on your site and providing great resources for people looking for info about downs syndrome, which you already said you and your wife are working on.

I wish you guys the best of luck!

7hhNS.jpg

No, as Ryan initially said, Google will only count the first anchor text to a page that it reads in the code of your page. If you link to that page from your main navigation their is a good chance Google will use that, however if you don't link to that page in your nav, then it would probably count the first link within your blog post/article.

This is old, but covers the basics:
http://www.seomoz.org/blog/results-of-google-experimentation-only-the-first-anchor-text-counts

Anchor text using those variations makes perfect sense.

If you had a page targeting each of those terms I would doubt the quality and need for each of those pages from a user perspective + you would need a lot of link equity to push them all. Combining them makes for a more powerful kick a$$ page which has more anchor text diversity and looks more natural.

Solid advice from Ryan from an on-site (internal linking) perspective.

In terms of off-site (link building) practices this is not a simple question and probably differs per industry and SERP. You should probably go off and do some competitor analysis. View the top 10 results for the keyword you are concerned about and run each result through OSE. Look through the 'anchor text distribution' tab for each result and see how often they use that particular anchor text, how much branded anchor text they use and other keyword variations. This should give you a good idea as to what your link landscape looks like in terms of anchor text usage.

A few things I would think about:

• You already mention using 'branded' anchor text - Do this and do it often. Even mix it with your target keyword anchor text i.e. Keyword + by Brand Name or Keyword + from Brand Name. But definitely be sure to get lots of links with just your brand name or url.
• In my opinion, if you view the anchor text distribution tab in OSE for your site and Branded Anchor Text tops the list then you are in a safe postion. If you open that tab up and all you see is a list of exact match anchor text for money keyterms then you are probably at risk. Be aware that bigger more established brands can get away with more.

Is it possible for a site to be delisted for having to many links from the same keyword ?
Yes, you can definitely receive a penalty or filter via over-opitmization of anchor text and this is something very easy for search engines to spot. So be sure to vary your anchor text and keep it looking natural.

This is actually a good question and there is lots you can do, obviously the higher quality your ebook, the bigger the opportunity.

A few ideas:

1. Give it away for free, but make people share it (tweet it or share on FB) in order to gain access. This will provide you with social mentions and increased exposure which can also lead to links etc. Although to do this well you will need a good plan to seed it and get people talking and sharing intially (hopefully some strong 'gatekeepers').
   This was done successfully at clockworkpirate.com which now uses the service cloudflood.com
2. Offer it to worthwhile sites in your niche or closely related. Provide them with an embed code containing the ebook for download which also contains a link back to your site. Again, this will get you links and exposure as well as an opportunity to make relationships with good people within your industry.
3. Alternatively you could just host it on your site, and go out and tell all in your industry about it. Maybe email it to a few of the top sites telling them their users can download it from your site. If the ebook is good enough and you ask correctly, they will spread the word, link to it, share it etc.

If you already have connections in your industry you can probably just go off and start doing a lot of this stuff. If you don't, it maybe worthwhile holding off a little with the real 'high quality ebook' and go out and build some industry relationships. Get in forums, leave comments on blogs, get on twitter or FB groups and engage and interact, help people out etc.. then go and do the above as you will have the right connections to help you make this a success.

Hi Rick,

We really think what you're doing here is tremendous - thanks for sharing this with the community and letting us try to help out.

After taking a quick look at the terms you're targeting, and reading some of the suggestions here in the responses, I looked at your backlink profile - downloading the data from Open Site Explorer, you get a very quick picture of what your backlink profile looks like.

You have 149 external followed links pointing at your domain. The vast majority of the anchor text is your site's name or some form of it. Very few of the links actually point to your site using the keywords you mentioned you would like to target. That's why building an awesome page all about downs syndrome, with great information, will also help you, so that you can go out and try to acquire some links with targeted anchor text for your terms you want to rank for. I'm attaching a word cloud (created by wordle.net) which gives you a very clear picture of the relative breakdown of your backlink anchor text profile. You can barely make out the word syndrome, and it's very small compared to your brand name. Keyword rich anchor text sends strong signals to Google that your site is relevant and authoritative for the various terms you are targeting and that it should rank for what you are trying to target.

The obvious caveat is that building up your backlink profile with targeted anchor text should go hand in hand with improving the content on your site and providing great resources for people looking for info about downs syndrome, which you already said you and your wife are working on.

I wish you guys the best of luck!

7hhNS.jpg

This is actually a good question and there is lots you can do, obviously the higher quality your ebook, the bigger the opportunity.

A few ideas:

1. Give it away for free, but make people share it (tweet it or share on FB) in order to gain access. This will provide you with social mentions and increased exposure which can also lead to links etc. Although to do this well you will need a good plan to seed it and get people talking and sharing intially (hopefully some strong 'gatekeepers').
   This was done successfully at clockworkpirate.com which now uses the service cloudflood.com
2. Offer it to worthwhile sites in your niche or closely related. Provide them with an embed code containing the ebook for download which also contains a link back to your site. Again, this will get you links and exposure as well as an opportunity to make relationships with good people within your industry.
3. Alternatively you could just host it on your site, and go out and tell all in your industry about it. Maybe email it to a few of the top sites telling them their users can download it from your site. If the ebook is good enough and you ask correctly, they will spread the word, link to it, share it etc.

If you already have connections in your industry you can probably just go off and start doing a lot of this stuff. If you don't, it maybe worthwhile holding off a little with the real 'high quality ebook' and go out and build some industry relationships. Get in forums, leave comments on blogs, get on twitter or FB groups and engage and interact, help people out etc.. then go and do the above as you will have the right connections to help you make this a success.

Hey Rick,

You should add this tag to your header in the html -

There is more info about this here -

https://developers.facebook.com/docs/opengraph/

They write: og:image - An image URL which should represent your object within the graph. The image must be at least 50px by 50px and have a maximum aspect ratio of 3:1. We support PNG, JPEG and GIF formats. You may include multiple og:image tags to associate multiple images with your page.

Hope this helps - let me know if you have issues with implementation

Solid advice from Ryan from an on-site (internal linking) perspective.

In terms of off-site (link building) practices this is not a simple question and probably differs per industry and SERP. You should probably go off and do some competitor analysis. View the top 10 results for the keyword you are concerned about and run each result through OSE. Look through the 'anchor text distribution' tab for each result and see how often they use that particular anchor text, how much branded anchor text they use and other keyword variations. This should give you a good idea as to what your link landscape looks like in terms of anchor text usage.

A few things I would think about:

• You already mention using 'branded' anchor text - Do this and do it often. Even mix it with your target keyword anchor text i.e. Keyword + by Brand Name or Keyword + from Brand Name. But definitely be sure to get lots of links with just your brand name or url.
• In my opinion, if you view the anchor text distribution tab in OSE for your site and Branded Anchor Text tops the list then you are in a safe postion. If you open that tab up and all you see is a list of exact match anchor text for money keyterms then you are probably at risk. Be aware that bigger more established brands can get away with more.

Is it possible for a site to be delisted for having to many links from the same keyword ?
Yes, you can definitely receive a penalty or filter via over-opitmization of anchor text and this is something very easy for search engines to spot. So be sure to vary your anchor text and keep it looking natural.

No, as Ryan initially said, Google will only count the first anchor text to a page that it reads in the code of your page. If you link to that page from your main navigation their is a good chance Google will use that, however if you don't link to that page in your nav, then it would probably count the first link within your blog post/article.

This is old, but covers the basics:
http://www.seomoz.org/blog/results-of-google-experimentation-only-the-first-anchor-text-counts

Anchor text using those variations makes perfect sense.

If you had a page targeting each of those terms I would doubt the quality and need for each of those pages from a user perspective + you would need a lot of link equity to push them all. Combining them makes for a more powerful kick a$$ page which has more anchor text diversity and looks more natural.