I wouldn't say a penalty but be prepared for a "dance". Google don't want you knowing if you are increasing rank so they may lower your SERP positions temporarily before it bounces back higher than it was to begin with. We have found exactly this and experienced sever ranking fluctuations when making fortnightly changes. We now only make changes once every 30-60 days and wait for the dust to settle before evaluating the outcome.
Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Posts made by MarcOZ
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RE: After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?