I'm working on an SEO strategy for a recruitment agency. Like many recruitment agencies, they write tons of great unique content each month and as agencies do, they post the job descriptions to job websites as well as their own. These job websites won't generally allow any linking back to the agency website from the post. What can we do to make Google realise that the originator of the post is the recruitment agency and they deserve the 'credit' for the content?
The recruitment agency has a low domain authority and so we've very much at the start of the process. It would be a damn shamn if they produced so much great unique content but couldn't get Google to recognise it.
Google's advice says: "Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." - But none of that can happen. Those big job websites just won't do it.
A previous post here didn't get a sufficient answer. I'm starting to think there isn't an answer, other than having more authority than the websites we're syndicating to. Which isn't going to happen any time soon!
Any thoughts?