Questions created by Marketing_Dept
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Use of Keyword Analysis Tool (espcially regarding search volume)
Hello! I am fairly new to Moz and just starting to explore the available Research Tools. At first glance, I was very excited about the Keyword Analysis tool, but I quickly realized that (a) I wasn't receiving the information I needed and (b) I didn't know what to do with the information it gave me. So... Two specific questions: Is there any way to see the Google Search Volume instead of the Bing Search Volume? The overwhelming majority of our organic site traffic comes from Google, so it seems silly to look at the Bing search volume. How do you deal with the fact that this tool only returns search volume based on an exact match? As we know, there are some many ways the same general query could be entered, but it seems ridiculous for me to sit there and run the tool against every iteration I can think of just to get a general sense of the search volume. Two general questions: What do you find helpful about the Keyword Analysis tool and how does it inform your SEO work? What other tools do you recommend to help determine Google search volume for keywords? Thanks in advance for your help and advice!
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