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My dilemma, however, is when using your example of 'Spas [location]' or '[location] Spas', the search volume figures I'm receiving are extremely low.  Search volume figures I'm receiving for 'Spas in [location]' are significantly higher.

So, would the recommendation be to use 'Spas [location]' then?  Not trying sound stupid here, but would really like to fully optimize the site to attract the most traffic as possible...

Thank you!

Thank you for your reply HeaHea!  I appeciate it.

I have a page (for a spa) I am trying to fully optimize and, using AdWords have run every conceivable configuration (using Exact Match) to ascertain the optimal phrase to use.  Unfortunately, the term which has come up as the 'best' phrase is "spas in XXX" [xxx represents a location].

When reviewing the data, phrases such as "spas XXX" or "spa XXX" doesn't give me an appropriate search volume to warrant optimizing.

So, with that said, do I optimize the page without the word "in", and 'hope' we get the search volume for searches using the word "in", or optimize using the stop word?

Any thoughts?

Thank you!

Thanks. I appreciate you taking the time to answer.

Thanks. I appreciate you taking the time to answer.

Someone just told me that the Google doesn't read past the pipe symbol.