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Thanks for the suggestions!  Like I said we are just getting our feet wet with SEO so anything is helpful at this point.  One point of frustration for us is the fact that this hotel's actual physical location is in a suburb of Des Moines.  So I know there are links out there that list the address as Johnston, IA (the suburb and actual location) and those that list the address as Des Moines, IA.  We have tried to convert everything to Des Moines address knowing that consistency is key in search engine ranking, but some directories are smart and can tell the actual location is not Des Moines.  Any suggestions here?  Should we just list the address as Johnston and optimize the content to include Des Moines as a keyword?

Hey Everyone -

I work for a company that is just getting into SEO.  We have had some successes, but one project lately has got us stumped.  We have been working hard, but have been unable to make an impact in Google rankings with the following site:

http://stoneycreekinn.com/locations/index.cfm/DesMoines

We are trying to optimize for the keyword phrase, "des moines hotel"

This hotel is a branch location of a hotel chain in the Midwest.

*Note we've already moved up some other branch locations for this hotel chain successfully.

We've used several tools including the SEOmoz tool and seem to have higher marks than those sites that rank above us in Google surprisingly.

Any idea what we're missing?

Thanks!