Welcome to the Q&A Forum

I am working with a global company that has different country sites (these are distinguished via country subdomains - country.site.com). Upon looking at the Google Analytics data, I noticed that even though the different country geotargeting settings aren't set up correctly, we are reaching the right target market for each site.

My hunch is because even though there is no geotargeting, the language for each country site is making the content relavant (this in combination with the subdomain).

I have read through various resources here on MOZ, and noticed that the primary purpose of the href-lang tag is important if you have similar/identical pages that are targeted towards different countries/languages. If the pages are translations however, how important or impactful is it to set the geotargeting and href-lang tags for the other sites altogether?

We are global brand that will be migrating to a new platform in the next few months. As such, this will allow us to fix our current SEO issues. We are planning on using geo-targeted subfolders instead of country code top level domains primarily because of resource limitations. My question is - do I need to set the country in Webmaster Tools even though I am already going to tell Google that certain pages are targeted towards a specific country?

Thank you for these answers. They provide a lot of insight.

One comment about the translations though, is that there could be different countries using the same language (English is the obvious example here). While we can identify the pages through the use of different country subdomains, each country would still want to publish content on their own sites.

We are a B2B company that is looking to convert to one global portal very soon. It is only then that we will be able to address a lot of the IA SEO issues we are currently facing. However, we are looking to make some quick fixes, namely adding a proper title to the different country homepages. Will having the same title, with only the country modifier swapped out be a good tactic? Since we want a unified title across all country sites, it just makes sense that we don't change it for every single country.

For example:

• Small Business Solutions for B2B Marketers | Company USA
• Small Business Solutions for B2B Marketers | Company Italy
• Small Business Solutions for B2B Marketers | France