Questions created by Marston_Gould
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Avoiding Duplicate Title Tags and Duplicate Content
Hi - I have a question on how to both avoid duplicate title tags and duplicate content AND still create a good user experience. I have a lot of SEO basics to do as the company has not done any SEO to this point. I work for a small cruise line. We have a page for each cruise. Each cruise is associated with a unique itinerary. However the ports of call are not necessarily unique to each itinerary. For each port on the itinerary there are also a set of excursions and if the port is the embark/disembark port, hotels that are associated. The availability of the excursions and hotels depends on the dates associated with the cruise. Today, we have two pages associated with each cruise for the excursions and hotels: mycruisecompany.com/cruise/name-of-cruise/port/excursion/?date=dateinport mycruisecompany.com/cruise/name-of-cruise/port/hotel/?date=dateinport When someone navigates to these pages, they can see a list of relevant content. From a user perspective the list I see is only associated with the relevant date (which is determined by a set of query parameters). Unfortunately, there are situations where the same content is on multiple pages. For instance the exact same set of hotels or excursions might be available for two different cruises or on multiple dates of the same cruise. This is causing a couple of different challenges. For instance, with regard to title tags, we have <title>Hotels in Rome</title> multiple times. I know that isn't good. If I tried to just have a hub page with hotels and a hub page with excursions available from each cruise and then a page for each hotel and excursion, each with a unique title tag, then the challenge is that I don't know how to not make the customer have to work through whether the hotel they are looking for is actually available on the dates in question. So while I can guarantee unique content/title tags, I end up asking the user to think too much. Thoughts?
On-Page Optimization | | Marston_Gould1