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Hey everyone! This is actually the first time I ever posted a question here on MOZ! Guess I was (still am) embarrassed by being an SEO Noob! That being said, I really have to get some input on this matter and i was wondering if you guys might be able to help. I'm optimizing a page for a wedding venue in Portugal. Currently, according to google trends the Plural - Venues for weddings, scores considerably better than the Singular, Venue for weddings(this was researched in Portuguese written terms of course). Despite this, i'm leaning towards an optimization for the Singular term, because the plural seems to un-natural to fit in the content, or title. I managed to fit the Plural in the description but i've read that it hasn't influenced rank directly for a while. Currently my title tag reads: Venue for Weddings | Name of the Venue. I really can't find anyway that it makes sense to me in the Plural... and i feel like if i was a user, i would rather click on the singular term cause it just makes a lot more sense. But my opinion is most probably biased by the fact that i understand that using the plural term will be solemnly an SEO effort to rank higher for a term that has more average searches per month. My question is: In the current state of search algorithms, will an optimization for the singular term, still get me some rank on the plural key phrase? Let me know what you think about this please, and thank you in advance for your time. Most Respectfully, Martim Coutinho dos Santos