Thanks for the quick answer!
I really get what you're saying and share your opinion! I think the user's POV is always the best when it comes to this kind of decisions. Unfortunately, the client doesn't think the same cause someone told him that "Venues" is "da bomb" because it has the most searches per month.. And here in Portugal people still think that SEO is just supposed to get you on the first page, and it stops there. Clients don't want to know about traffic conversion, they just care if they rank higher than their "neighbor".. My guess would be that this is a common issue with clients in this industry, but again, I'm still an SEO Noob
Hopefully and with some patience and educating i can make him see what he really needs to be concerned about!
Once again, many thanks for taking the time to answer!
Respectfully,
Martim Santos