Hi,
We have a website that got redesigned with new urls in Jan 31, 2018. Since then our SEO traffic has gone down big time and to never recover.
We did not do any 301 redirects back then (very stupid I know but I was not in charge then).
So my question is would it be beneficial to 301 redirect old urls that were once ranked but now have all 404 errors or is it too late to do these 301 to gain any benefits?
If a page that was once ranked and then have a 404 error, how long does google keep that 404 page in their database? I have heard information saying that although the page is a 404 it may still be indexed in their backend for some time and then it completely drops off all together. If so do you know how long time they would keep those 404 in their database?
The old urls may have had good backlinks pointed to them because the organic traffic was good back then. So I wonder if doing 301 right now would help send some link juice over to the new urls? Or would this be a complete waste of time?
Cheers
Martin
