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Well I maybe biased because this is what I wanted to hear but personally I think spot on, particularly the Kissmetrics article from a later response. I have set geo-targeting already and will also sort the HREFLANG tags.

I plan to leave both sites on .com domains - In the UK .com's are just as 'normal' as .co.uk's.  All content has been updated to US english and with specific relevant info so I think it's just down to the usual link building and adding content to get it to rank.

I genuinely appreciate all the responses, fantastically useful, thank you!

Mat

We sell wedding garters, niche I know!

We have a site (weddinggarterco.com) that ranks very well in the UK and sell a lot to the USA despite it's rudimentary currency functions (Shopify makes US customers checkout in £gbp; not helpful to conversions).

To improve this I built a clone (theweddinggarterco.com) and have faked a kind of location selector top right. Needless to say a lot of content on this site is VERY similar to the UK version. My questions are...

1. Is this likely to stop me ranking the USA site?

2. Is this likely to harm my UK rankings?

Any thoughts very welcome! Thanks. Mat

3rd campaign is actually by super broad one so would use the terms +acme +widget. The example I gave was of what I would NOT have time to do, my fault; confusing!

I use separate campaigns so I can see at a glance differing conversion rates and data etc.

Oddly it does appear to be working now. My 3rd super broad campaign appears to be hoovering up traffic the two more focussed ones are missing. Strangely this is at higher CTR's than both of them. Go figure!

Background: We manufacture and sell our own products to the UK and English speaking world. We rank well for major terms but there is lots more traffic to be had with PPC so we've always used Adwords

At present I target keywords in 3 ways.

1. I have an [exact match] campaign that I use to target terms like [acme widget]

2. I have a broad match campaign that I use to target keyword targets I have identified through research like +blue +acme +widget.

3. I have an even broader campaign that I use to target the very long tail terms that it would be too time consuming to create groups and ads for like +camo +rocket +acme +widget

The problem: My 3rd category won't show! I use varied bids to make sure the more relevant ads show where they overlap (eg 2nd campaign bid is 50% of 1st campaign, 3rd campaign bid is 50% of 2nd) but 3rd campaign wont show for long tail searches when I test it with the random crap that people search for! I get the error message...

Your ad isn't being displayed for this keyword because there may be other ads within your account that are ranked higher and have similar keywords.

2 questions I suppose, is my structure acceptable and if it should work why isn't it?! Thanks so much all!

Matthew

My fault for muddying the waters sorry! It's not the page I am worried about but rather the links on the page to my site. They are not tagged as nofollow in HTML but I wondered if there was a way to check on the other methods of 'nofollowing' like using the robots.txt?

Thanks all! There is no mention of nofollow tags in the source but am still not sure if the page itself has been disallowed or nofollowed via the robots.txt file - anyone come across this before?

Wonder if any of you guys can tell me if there is any other way to tell google links are nofollow other than in the html (ie can you tell google to nofollow every link in a subdomain or something). I'm trying to establish if a couple of links on a very high ranking site are passing me pagerank or not without asking them directly and looking silly! Within the source code for the page they are NOT tagged as nofollow at present.

Hope that all makes sense

Thanks for the quick responses! Much appreciated. Matthew

First time poster here with a dilemma that head scratching and spreadsheets can't solve!

I'm trying to work out whether to focus on getting links from new domains or to nurture relationships with the bigger sites in our business and get more links. Of the two links below which does the community here think would be more valuable a signal to Google? Both would be links from within relevant text/post copy.

Link 1. Site DA 30. No links currently from this domain.

Link 2. Site DA 60. Many links over last 12 months already from this domain.

I suspect link 1 but given the enormous disparity in ranking power am I correct?!

Thanks for any considered opinions out there!

Matthew