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We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
10/2/2007 I feel very grateful that I was able to attend the SEOMoz seminar. I’ll spare you MOZ readers my below-average review-critic journalism and skip to the highlights:*8 hours of insight on a wide range of SEO related topics from, for my money and many others, the best SEO in the world. He is also a fantastic speaker. I also came to the conclusion that Rand is better suited...
7/23/2007 BACKGROUND2 months ago, I left an interactive firm and ventured out on my own as a Search Engine Marketing consultant. One of the most important decisions I had to make was how to price my services. When it came to PPC (almost exclusively Google AdWords), I deciced to charge an upfront fee for research and design of the PPC campa...
2/20/2007 Local Search Optimization has a chance to become its own niche market (if it hasn't already). I found one SEO firm running AdWords for "Local Search Optimization" - I expect there to be much greater competition at the end of the year for this term.