Hi. I have a client who is about to deploy ads on their site. To avoid bots clicking on those ads and skewing data, the company would like to prevent any bots from seeing any ads and, of course, that includes Googlebot. This seems like it could be cloaking and I'd rather not have a different version of the sites for bots. However, knowing that this will likely happen, I'm wondering how big of a problem it could be if they do this. This change isn't done to manipulate Googlebot's understanding of the page (ads don't affect rankings, etc.) and it will only be a very minimal impact on the page overall. So, if they go down this road and hide ads from bots, I'm trying to determine how big of a risk this could be. I found some old articles discussing this with some suggesting it was a problem and others saying it might be okay in some cases (links below). But I couldn't find any recent articles about this. Wondering if anybody has seen anything new or has a new perspective to share on this issue? Is it a problem if all bots (including Googlebot) are unable to see ads? https://moz.com/blog/white-hat-cloaking-it-exists-its-permitted-its-useful
https://www.webmasterworld.com/google/4535445.htm
https://www.youtube.com/watch?v=wBO-1ETf_dY

Hi, A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.) Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html. My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added). Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings? Thanks for any insights and opinions you have.