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I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.

Hello, I cannot say what my website it for, as it is very unique ( or will be for the next 4-6 months ). I am currently developing this site now with the view to launch next month. I will be doing every bit of on-site SEO as possible. Spending countless late nights perfecting it, referring to MOZ checklists and blogs. When the site goes live my team of 4 will be constantly marketing/SEO for around 5 hours each a day. Things like doing guest blogs, normal blog posts, link building .... essentially all aspects that need to be covered. As well we are consulting with an SEO company to help us too. I have 1 main keywords which I need to rank for ( I can't show these ). This keyword has a 62% keyword difficulty, however, the website with number 1 position for this keyword only has 8 Domain Authority and 23 page authority. Given the fact 4 of us will be doing non-stop of-site SEO, aswell as paying an SEO company and in general my content and site structure will be a lot more releveant for the user. Is it possible for me to rank in the top page of google within 3 months of launch, and become rank 1/2 after 4-5 months? Thanks