Hi Daniel,

My advice here would be to learn the basics through online resources. Subscribe to things like DistilledU, which is a great online resource and can take you through all of the basic steps in barely any time at all. Make sure that you follow all the major blogs and are always dedicating some time to reading up on SEO related stuff.

The next stage can then be looking for a mentor. Personally, I would suggest reaching out to well-known industry SEOs to see if they would be interested in doing it; you will often find that having a mentor that is currently working within the industry will give you the most value.

I personally do this kind of thing and have had most of the people that I mentor simply get in touch with me after reading some of my content. The way I charge is through an hourly rate for my time, hence why I suggested learning a lot of the basics through online resources (because it will be a lot more cost effective). Alongside this, you need to decide on what it is you want to get from the mentor - do you want to get an overall view of SEO or would you like to focus on a specific area? for example, link building, technical SEO, local SEO, etc.

If you want some more info on how I can help then drop me a private message through Moz, or just email me (my email is visible in my profile). Bare in mind that I'm based in the UK though

Hope this helps!

Matt

I'd start by setting up a blog on the website. I'd then write up articles related to any current offers that specific companies are running and embed the coupon code within them. Also, utilise socoal media as much as possible - get in touch with the companies that you list coupons for and see if you can run joint competitions across social media. Another great way would be to do some guest posts on other sites about topics like 'how to save some money through using coupons' etc and gain some links back to your site.

Hope this gives you something to go on!

This is very contextual. In basic terms, increasing your Adwords spend should just result in an increase in traffic levels. Now, this metric alone isn't always that helpful in your decision making process.

What is important is for you to be tracking conversions from PPC within Google Analytics. You can do this simply enough by just setting up a custom report in Analytics to see where your enquiries have came from and then comparing the PPC conversions over time.

What I tend to try to do is to then work out exactly how much one conversion costs me within PPC (on average, of course) and then compare this to my other online marketing activities, for example, SEO, Banner ads, social media, etc. Once you have done this you will be able to get a clearer idea on which medium is best to put more resources into.

Matt

Hi Niners52,

Personally, I like to use webconfs search engine spider tools (http://www.webconfs.com/search-engine-spider-simulator.php) but there are loads out there that you can use and it is your own preference really.

Also, I use ScreamingFrog to do similar tasks.

Matt.