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No, the content of the pages is very different, its just that our home page is what we want, but our services page actually has better content for that keyword, so it was a question of what to do.

I think ill optimise the home page as per moz.orgs tools and leave our sub page optimised and as is.

Thanks for the advice.

Cheers chris well get on this!

Hi Thomas,

So we have:

Main Page

/

Web Design page

/services/web-design/

We already have these pages, I am just worried that our:

/services/web-design/
is harming our home page ranking for that keyword, or at least that theres some room for improvement.

Hi Chris,

Yes unfortunately most of those are from a long time ago.

We are worried that changing them will raise a red flag because links on pages shouldnt really change if the rest of the content doesnt. In this case we would be making them "better" in googles eyes in that we would add our company and dilute the keyword phrases out a bit, but at the same time do you think theres any risk or danger in doing this.

Or should we change parts of the page as well? Or even do them a few at a time?

Hi Todd, thanks for the great answer.

What should we do about the sub page? Its still one of our services. Are we jeopardizing our root url rankings for that keyword buy having another optimised sub page which we also link to from our navigation, and of which there will be some back links from the web to?

So, we have a situation where there is one particular keyword we want to rank for.

We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at.

We also have a sub page which is optimised for that particular service.

The term is "web design brisbane".
So as you can imagine, Web Design is in itself a service and we offer others.

Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking?

All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears.

Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well.

Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.