Questions created by mavrick
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Is there ever legitimate near duplicate content?
Hey guys, I’ve been reading the blogs and really appreciate all the great feedback. It’s nice to see how supportive this community is to each other. I’ve got a question about near duplicate content. I’ve read a bunch of great post regarding what is duplicate content and how to fix it. However, I’m looking at a scenario that is a little different from what I’ve read about. I’m not sure if we’d get penalized by Google or not. We are working with a group of small insurance agencies that have combined some of their back office work, and work together to sell the same products, but for the most part act as what they are, independent agencies. So we now have 25 different little companies, in 25 different cities spread across the southeast, all selling the same thing. Each agency has their own URL, each has their own Google local places registration, their own backlinks to their local chambers, own contact us and staff pages, etc. However, we have created landing pages for each product line, with the hopes of attracting local searches. While we vary each landing page a little per agency (the auto insurance page in CA talks about driving down the 101, while the auto insurance page in Georgia says welcome to the peach state) probably 75% of the land page content is the same from agency to agency. There is only so much you can say about specific lines of insurance. They have slightly different titles, slightly different headers, but the bulk of the page is the same. So here is the question, will Google hit us with a penalty for having similar content across the 25 sites? If so, how do you handle this? We are trying to write create content, and unique content, but at the end of the day auto insurance in one city is pretty much the same as in another city. Thanks in advance for your help.
Technical SEO | | mavrick0