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(**I'm really sorry for the awful formatting of this comment. I'm having a really hard time getting the formatting to cooperate at all. I swear it's not user error but then again I could be wrong). Great question, Becky. I hope more people respond with good examples (Duluth Trading did not impress me, sorry Jordan). We're always searching for examples of ecommerce sites that do great on-page optimization on their category and product pages. It seems easy to find ecommerce sites with great design and intuitive filtering but rarely any that do any "next-level SEO" - which therein probably lies the answer that you don't "SEO" a page or page template, it happens by good design and functionality. We realize that, but it's still an on-going hunt to find any ecommerce sites that do anything unique or clever with the optimization of their content.

On-page aspects we look for are as follows:

Internal Linking:

• how many
• what anchor text

External Linking:

• do-follow or no-follow
• how many
• what anchor text
• target="_blank"

Description Copy:

• how many words, format
• how many subheadings
• formatting of subheadings
• do they link in subheadings

Images:

• how many
• what size
• alt text
• file name
• title and/or caption

Headings:

• how many h1s, h2s, h3s
• how many characters
• how many keywords
• how many variations of keywords

Structured Data:

• what do they markup with schema
• any schema that we're not already doing

Social Buttons:

• what social do they offer sharing to
• any unique or clever social share enablement
• do they offer text link to phone (a favorite of mine)
• email to friend

I'm sure there's even more to consider but that was my top-of-mind list. If I find or think of any good examples I'll come back and comment. I'm sorry that I don't have any great examples but I did want to chime-in to say that I think your question is a great one. Thanks.

edit: Someone linked to ModCloth in the comments on the Moz FB page that posted your question in the feed. From a simply design perspective, which is not my forte, ModCloth impressed me. Also, The Tie Bar. I'm also really impressed with The Wirecutter and their sister-site, The Sweethome.

(**I'm really sorry for the awful formatting of this comment. I'm having a really hard time getting the formatting to cooperate at all. I swear it's not user error but then again I could be wrong). Great question, Becky. I hope more people respond with good examples (Duluth Trading did not impress me, sorry Jordan). We're always searching for examples of ecommerce sites that do great on-page optimization on their category and product pages. It seems easy to find ecommerce sites with great design and intuitive filtering but rarely any that do any "next-level SEO" - which therein probably lies the answer that you don't "SEO" a page or page template, it happens by good design and functionality. We realize that, but it's still an on-going hunt to find any ecommerce sites that do anything unique or clever with the optimization of their content.

On-page aspects we look for are as follows:

Internal Linking:

• how many
• what anchor text

External Linking:

• do-follow or no-follow
• how many
• what anchor text
• target="_blank"

Description Copy:

• how many words, format
• how many subheadings
• formatting of subheadings
• do they link in subheadings

Images:

• how many
• what size
• alt text
• file name
• title and/or caption

Headings:

• how many h1s, h2s, h3s
• how many characters
• how many keywords
• how many variations of keywords

Structured Data:

• what do they markup with schema
• any schema that we're not already doing

Social Buttons:

• what social do they offer sharing to
• any unique or clever social share enablement
• do they offer text link to phone (a favorite of mine)
• email to friend

I'm sure there's even more to consider but that was my top-of-mind list. If I find or think of any good examples I'll come back and comment. I'm sorry that I don't have any great examples but I did want to chime-in to say that I think your question is a great one. Thanks.

edit: Someone linked to ModCloth in the comments on the Moz FB page that posted your question in the feed. From a simply design perspective, which is not my forte, ModCloth impressed me. Also, The Tie Bar. I'm also really impressed with The Wirecutter and their sister-site, The Sweethome.