The url doesn't seem to be working? I searched your keyword, and with just a quick view the top sites all seem to have a significant edge in page authority scores (Or domain) . Can you give the URL again?
Selling SEO is Link Building but with Human Links
5/2/2012 As SEO specialists we sometimes forget that selling SEO to potential clients is nothing more than building links. The difference is that we need to actually talk to someone, a living, breathing body that will ask questions, ponder, and sometimes become a great client. Selling SEO services to business owners and managers is a manageable and systematic process once you know what it is you are really doing. And what you are doing is just building “Human” Links.