I am new to the SEO consulting business, however I learned my craft working in eMarketing for 4 years for a financial services firm. I had spent 15 years in financial services, mostly in credit analysis, but I was hired to run a new division for a finance company and I ended up in online business development to help the business grow. So I cut my teeth in the trenches. I know what works and what doesn't because I've had to do it to help the business survive.