A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization".

Essentially, they are claiming they can insert a company name into the autocomplete results on Google.

Clearly, this isn't a legitimate service - however, is it a well known technique?

Despite our recommendation to not move forward with it, the client is still very intrigued.

Here is a video of a similar service:
https://www.youtube.com/watch?v=zW2Fz6dy1_A