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You are a proponent of adding the website name in the title?  You mean the Title, not the Meta Title correct?  And you are recommending nothing in the Meta keywords?

The second H1 on our site is all part of the template so should be a quick change.  I think it can be completly removed does not need to be changed to H2 as it is just a duplicate of the other H1... I think will need to check it out.

Thanks so much for the input.

-mark

Thanks for the response. What do you mean by "personas" in this context?

We do have many products that are similar so duplicate content will be an issue.  We currently have lots of pages that the Title = H1 = URL = Meta Description = Meta Keywords.  Do you know of a best practice to differentiate these fields?

I went on our site to find an example.  The first product I looked at has this affliction.  Also there are two H1 fields both the same.

https://www.circuitspecialists.com/cnc-xpro-controller-v3.html

I have a project to work on product and landing pages for a website with 5000+ SKU's.

I am looking to hire a content writer to do this but I want a strategy in place to develop these pages. I have googled a bit and they mostly talk about the body of the page.  I am looking for best practices for the entire page, Title, H1, Meta and body.

Any good tutorials for this type of project anyone can recommend?

Anyone with experience doing this type of project?

Thanks,

Mark