Welcome to the Q&A Forum

Hi Mozzers, Under Mobile Usability, in Google Search Console, I am seeing very few website pages getting analysed - 10 out of 40 static pages, on the website in question. Is this to be expected or does this indicated an indexing problem on mobile?

Hi there - I am planning out an SEO migration but this thought just occured to me: If the links into a site's previous URL went to the non-canonical version of the domain name - e.g. to: https://theguardian.com/uk and not the correct version of that URL, which is: https://www.theguardian.com/uk Then, if I do a redirect simply from the correct canonical version of the domain: 
https://www.theguardian.com/uk - rather than the versions of the domain that are being pointed to by backlinks - e.g. https://theguardian.com/uk - then the migration will not be carrying across all the linkjuice from the previous site. So how would you suggest dealing with this issue?

Hi all, I'm looking at how to handle backlinks on a site, and am seeking a tool into which I can manually paste backlinks - is there a good backlink audit tool that offers this functionality? Please let me know! Thanks in advance, Luke

I often see commentators mentioning out of balance site structures/IA but what does this actually mean in SEO terms? For example, Yoast advises: "If one category grows much larger than others, your site’s pyramid could be thrown off balance." Neil Patel advises "Try to balance the amount of subcategories within each category. Basically, try to keep it approximately even. If one main category has fourteen subcategories, while another main category has only three subcategories, this could become a little unbalanced." Does this have any direct influence on SEO (crawlability, etc.) or is this more a UX issue? I look forward to receiving your feedback.

When I am working on a new website I usually spec that the main navigation should work whether JS is on, or off. I always assumed everyone did that - until today - spent a couple of hours analysing menus on websites and noticed many didn't function when JS was disabled - particularly the menus designed for mobile devices. Any thoughts on this from fellow Mozzers would be welcome.

I have noticed that some e-commerce sites don't worry aout their store working when JS is switched off - yet some do - are there any SEO implications of losing faceted navigation/filtering functionality when JS is disabled I tried M&S - didn't work - but Tesco did - when JS is disabled.

Hi - I am seeking an onsite search engine that is SEO friendly - which do you recommend? And has anyone tried doofinder.com - that specific search engine - if you have, is it well aligned/attuned to the SEO aspects of your site? Thanks as ever, Luke

Hi - I am about to analyse and then re-plan the structure of a website and think it would be best to do it graphically - in the form of a chart. Are there any tools you would recommend to visualise the structure of an existing website (perhaps something that can scan and then represent a websites) - or plan out a new/revised website? Thanks in advance, Luke

Hi, I'm wondering which are the best Keyword research tools that provide specific volumes and suggestions re: Voice Search - including on question type searches? Any suggestions would be brilliant - thanks in advance, Luke

Hello Mozzers - I have come across the two directives above in a robots.txt file of a website - the web dev isn't sure what they meant although he implemented robots.txt - I think just legacy stuff that nobody has analysed for years - I vaguely recall sr means search request but can't remember. If any of you know what these directives do, then please let me know.

Hi Mozzers - regarding the URL of a website's main website: http://example.com/sitemap.xml is the normal way of doing it but would it matter if I varied this to: http://example.com/mainsitemapxml.xml or similar? I can't imagine it would matter but I have never moved away from the former before - and one of my clients doesn't want to format the URL in that way. What the client is doing is actually quite interesting - they have the main sitemap: http://example.com/sitemap.xml - that redirects to the sitemap file which is http://example.com/sitemap (with no xml extension) - might that redirect and missing xml extension the redirected to sitemap cause an issue? Never come across such a setup before. Thanks in advance for your feedback - Luke

Hi - I was just wondering whether a URL with extra trailing slashes should actuall redirect to the version without the extra trailing slashes... e.g. www.domainname.com/folder////// should automatically resolve to www.domainname.com/folder/ - what is your opinion on this?

I see this strangely formatted image URLs on websites time and again - is this an issue - I imagine it isn't best practice but does it make any difference to SEO? Thanks in advance, Luke

Hello all, I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example. Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?

Hello, I am looking at a site on which they haven't 301'd http to https, so each URL is there whether you have http or https at the beginning. Why would a site owner not 301 to https? Is there any logical reason not to use 301? This particular website is simply using a canonical tag to point to the https version of each URL.

I was wondering how old the 404 data from Google Search Console actually is? Does anyone know over what kind of timespan their site 404s data is compiled over? How long do the 404s tend to take to disappear from the Google Search Console, once they are fixed?

Hi – the lead website developer was assuming that this wildcard: Disallow: /shirts/?* would block URLs including a ? within this directory, and all the subdirectories of this directory that included a “?” The second developer suggested that this wildcard would only block URLs featuring a ? that come immediately after /shirts/ - for example: /shirts?minprice=10&maxprice=20 BUT argued that this robots.txt directive would not block URLS featuring a ? in sub directories - e.g. /shirts/blue?mprice=100&maxp=20 So which of the developers is correct? Beyond that, I assumed that the ? should feature a * on each side of it – for example - /? - to work as intended above? Am I correct in assuming that?

I used to enjoy MozPerks before it was "sunsetted" - even though it isn't running anymore, would it be possible to have a list of the companies who participated - some were way off my radar and very relevant to specific campaigns. Perhaps Moz should simply list an unendorsed list of 3rd party tools that may be useful to members? I for one would find such a list incredibly useful.

Hi - I'm looking at a site using JavaScript dropdown navigation - Google can crawl the whole site but my thinking is this - If I ensure the dropdown navigation is functioning fully when JS is switched off, I may facilitate the search engine bots? At the moment I can't get any dropdown effect if I turn JS off on the site but if I look at a cached page (text version) the dropdown links are visible and working. I am wondering whether any crawl benefit is there if you take this a step further and ensure the drop downs are actually visible and working when JS is switched off? I would welcome your thoughts on this. Thanks in advance, Luke - 07966 729775

What's your experience of using robots meta tag v robots.txt when it comes to a stand alone solution to prevent Google indexing? I am pretty sure robots meta tag is more reliable - going on own experiences, I have never experience any probs with robots meta tags but plenty with robots.txt as a stand alone solution. Thanks in advance, Luke

Hello Mozzers - I am looking at a site that deals with URLs that generate parameters (sadly unavoidable in the case of this website, with the resource they have available - none for redevelopment) - they deal with the URLs that include parameters with *robots.txt - e.g. Disallow: /red-wines/? ** Beyond that, they userel=canonical on every PAGINATED parameter page[such as https://wine****.com/red-wines/?region=rhone&minprice=10&pIndex=2] in search results.** I have never used this method on paginated "product results" pages - Surely this is the incorrect use of canonical because these parameter pages are not simply duplicates of the main /red-wines/ page? - perhaps they are using it in case the robots.txt directive isn't followed, as sometimes it isn't - to guard against the indexing of some of the parameter pages??? I note that Rand Fishkin has commented: "“a rel=canonical directive on paginated results pointing back to the top page in an attempt to flow link juice to that URL, because “you'll either misdirect the engines into thinking you have only a single page of results or convince them that your directives aren't worth following (as they find clearly unique content on those pages).” **- yet I see this time again on ecommerce sites, on paginated result - any idea why? ** Now the way I'd deal with this is: Meta robots tags on the parameter pages I don't want indexing (nofollow, noindex - this is not duplicate content so I would nofollow but perhaps I should follow?) 
Use rel="next" and rel="prev" links on paginated pages - that should be enough. Look forward to feedback and thanks in advance, Luke

Ignore.

Hello Mozzers - Just wondering what this robots.txt instruction means: Disallow: /french-wines/?* Does it stop Googlebot crawling and indexing URLs in that "French Wines" folder - specifically the URLs that include a question mark? Would it stop the crawling of deeper folders - e.g. /french-wines/rhone-region/ that include a question mark in their URL? I think this has been done to block URLs containing query strings. Thanks, Luke

Hello Mozzers Would you use rel=canonical, robots.txt, or Google Webmaster Tools to stop the search engines indexing URLs that include query strings/parameters. Or perhaps a combination? I guess it would be a good idea to stop the search engines crawling these URLs because the content they display will tend to be duplicate content  and of low value to users. I would be tempted to use a combination of canonicalization and robots.txt for every page I do not want crawled or indexed, yet perhaps Google Webmaster Tools is the best way to go / just as effective??? And I suppose some use meta robots tags too. Does Google take a position on being blocked from web pages. Thanks in advance, Luke

Hello Mozzers - I am researching the most popular sites within a category - are there any services that identify the most popular sites within a category - I noticed Alexa do offer a service but I have no idea who else offers such a service (Majestic, perhaps?). Thanks in advance, Luke

I am working for a motor homes company that works with a network of dealers. Having just analysed the site I notice that dealers are sending links to the site - lots of them. They are all follow links and are freely given. ADDED: There are upwards of a million new affiliate backlinks and then a load of pretty normal freely given backlinks with dealers who have commission arrangements, etc., with the company on motorhome sales. Now this doesn't feel right to me because even if it isn't purposefully manipulative, it may appear so because of clear commercial relationships between my client company and the dealer businesses. So I will recommend nofollow althought the site will lose a huge number of backlinks as a result. What are your thoughts on this?

Hi - I'm just looking at the text on a redesigned homepage. They have moved all the text to the very bottom of the page (which is quite common with lots of designers, I notice - I usually battle to move the important text back up to the top). I have always ensured the important text comes at the top, to some extent - does it matter where on the page the text comes, for SEO? Are there any studies you can point me to? Thanks for your help, Luke

I automatically think yes... but nofollow links will be safer - that would be my choice as I always err on the side of caution... If I reached out to the entire network with quality content, as I would through a PR campaign, I am wondering whether the pre-existing business relationship would mean the link wouldn't be seen as truly independent by Google. Your thoughts would be welcome, Luke

I have just been contacted by a company whose website has lost nearly all of its traffic. The web developers appeared to know nothing about the SEO aspects, when it came to migrating the website (this website change took place first week of August) - the traffic has gone from 7,000 sessions to 200 sessions a month. I can work through the usual SEO migration steps to help recover performance, yet normally I get employed on this kind of project as soon as the traffic loss is noticed... this time the traffic loss kicked in nearly 2 months ago - what are the implications of such a time lag re: SEO recovery?

Hi Mozzers - was just looking at website speed and know the google guidelines on average page load time but I'm not sure whether Google issues guidelines on any of the other 4? Do you know of any guidance on domain lookup, server response, server connection or page download? Page Load Time (sec) - I tend to aim for 2 seconds max: http://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/ 
Server Response Time: [Google recommends 200ms]: https://developers.google.com/speed/docs/insights/Server Redirection Time (sec) [dependent on number of redirects so probably no guide figure]
Domain Lookup Time (sec)
Server Connection Time (sec)
Page Download Time (sec) Thanks, Luke

What is the best keyword ranking tool you have used? I have used various tools by which I am expected to identify and input the keyword I want to track... However, recently I was introduced to Searchmetrics, which I think automatically pulls in the keywords a website ranks for, without the need for manual input from the SEO (I haven't used this tool yet, so apologies if I am incorrect!). Do any other rank trackers work like this? Thanks, Luke

Just looking at an ecommerce website and they've hidden their product page's duplicate content behind tabs on the product pages - not on purpose, I might add. Is this a legitimate way to hide duplicate content, now that Google has lowered the importance and crawlability of content hidden behind tabs? Is this a legitimate tactic to tackle duplicate content? Your thoughts would be welcome. Thanks, Luke

I just ran a robots.txt file through "Google robots.txt Tester" as there was some unusual syntax in the file that didn't make any sense to me... e.g. /url/?*    
/url/?
/url/* and so on. I would use ? and not ? for example and what is ? for! - etc. Yet "Google robots.txt Tester" did not highlight the issues... I then fed the sitemap through http://www.searchenginepromotionhelp.com/m/robots-text-tester/robots-checker.php and that tool actually picked up my concerns. Can anybody explain why Google didn't - or perhaps it isn't supposed to pick up such errors? Thanks, Luke

Just read this: "The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/." here: http://www.sitemaps.org/protocol.html#location Yet surely it's better to put the sitemaps at the root so you have:
(a) http://example.com/sitemap.xml 
http://example.com/sitemap-chocolatecakes.xml
http://example.com/sitemap-spongecakes.xml 
and so on... OR this kind of approach - 
(b) http://example/com/sitemap.xml
http://example.com/sitemap/chocolatecakes.xml and 
http://example.com/sitemap/spongecakes.xml I would tend towards (a) rather than (b) - which is the best option? Also, can I keep the structure the same for sitemaps that are subcategories of other sitemaps - for example - for a subcategory of http://example.com/sitemap-chocolatecakes.xml I might create http://example.com/sitemap-chocolatecakes-cherryicing.xml - or should I add a sub folder to turn it into http://example.com/sitemap-chocolatecakes/cherryicing.xml Look forward to reading your comments - Luke

I am looking at a website and have noticed that there are lots of photos living on different domain - so I imagine they're coming through from another website - e.g. the domain I'm looking at is www.chocolatecakeszoopla.com - the images on that domain name feature the third-party website's url - e.g.: www.chocolatecakestockimages.com/chocolatecakeicing.jpg - is this anything to worry about? I was imagining the pics would feature the same URL as the rest of the website - that would be more logical? Would it be better practice to amend image names to feature the URL of the site they appear on, or doesn't this really matter? Thanks, Luke

Hi everyone I've just been looking at a few https websites and noticed the http urls weren't redirecting to their https equivalents - why would a website owner not bother redirecting? As an example: http://www.marksandspencer.com I look forward to your feedback. L

Hello Mozzers, I am looking at a website with the homepage repeated several times (4 times) on the sitemap (sitemap is autogenerated via a plugin) - is this an SEO problem do you think - might it damage SEO performance, or can I ignore this issue? I am thinking I can ignore, yet it's an odd "issue" so your advice would be welcome! Thanks, Luke

Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke

Just noticed a web developer I work with has been copying tweets into the website - and these are displayed (and saved) one page at a time across hundreds of pages (this is so they can populate a twitter feed, I am told). How would you tackle this, now that the deed's been done? This is in Drupal. Your thoughts would be welcome as this is a new one to me. Thanks, Luke

Hi guys - I have just stumbled across an onsite calendar that's throwing out hundreds of indexable pages (some are indexing) - most of the pages are basically blank - just a day date and the calendar design on the page. How would you deal with this issue? I was thinking noindex but would prefer a solution where calendar isn't throwing out so many pages to begin with! Look forward to reading your thoughts, Luke

Hi everyone - I've just been looking at a site that simply uses Google Translate through its website. So basically, on any page you can Google Translate the content to any language you like - there's no change to the URL structure according to language, etc. I haven't come across this approach before (simply allowing users to Google Translate withing the existing page) - and it doesn't sit well with me - let me have your thoughts re: the SEO implications. Thanks in advance, Luke

I've just been looking at a website and it includes numerous web pages with addresses like this. I click on the URL and it takes me to a fully functional web page (not an image) and when I run it through Screaming Frog this comes up as an HTML page. The site has around 150 unique pages and over 450 pages like this one - how should I deal with these pages during an SEO migration (only a few are backlinked to)? I look forward to reading your thoughts. http://www.[companyname].co.uk/property/caravan-sleeps-4/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/images/cottageTypes/blank.png

Hello - I just came across this in robots.txt for the first time, and was wondering why it is used? Why would you have to proactively tell Googlebot to crawl JS/CSS and why would you want it to? Any help would be much appreciated - thanks, Luke User-Agent: Googlebot Allow: /.js Allow: /.css

I've been looking at a local business in London and they have multi-sites, each with multiple versions of the same address in their NAP - they're using the correct addresses, with variations in terms of order of address elements (with some missing out London, and some including London) For example, one listing puts the postcode after the city district - another before. Sometimes London is included in the address, though often not (the postal service doesn't include London in their "official version" of the addresses). So the addresses are never wrong - it's just the elements in the address are mixed up a little, and some include London, and some do not. Should I be concerned about this lack of address consistency, or should I try to exact match the various versions?

Hello, I was looking at Moz Local and saw that you are supposed to enter a business "description". However, I'm pretty sure local directories will not want duplicate descriptions - can I leave the description blank and then add varied descriptions directly? Is that a way around this issue? Your thoughts would be welcome.

I've noticed a potential problem with a mult-location business (this is an example URL - not the actual name of the business) I sense this is OK: carsdepots.com/ashford/cars But then I noticed they've added cars to location part of URL in some instances (they have 6 locations in total and have done this with 5 of them): carsdepots.com/birmingham-cars/cars So we have cars in there 3 times (that's the maximum number of times in any URL but it looks a little spammy to me) I am tempted to remove yoga from the location names, or flatten the URL structure completely - your thoughts would be welcome, or perhaps I shouldn't even be worrying?

I'm looking at a site with the rel="prev" and "next" HTML attributes in place, to deal with pagination. However, the pages in each paginated category have identical page titles - is this an issue? Rand gives an example of how he'd vary page titles here, to prevent problems, though I'm not entirely sure whether this advice applies to sites with the rel="prev" and "next" HTML attributes in place: https://moz.com/blog/pagination-best-practices-for-seo-user-experience  Any advice would be welcome - many thanks, Luke

Hi - I'm looking at an old website and there are lots of 301s internal to that site - what do I do with these when I move to a new site? Should I list them and adjust them so they redirect to the new site now (instead of from one URL to another URL on the old site) - I'm thinking that if I don't the user will have to travel through one 301 then another to get to the new site, which doesn't seem like a great idea? Your thoughts would be welcome.

Many SEOs I know simply upload the new sitemap once the new site is launched - some keep the old site's URLs on the new sitemap (for a while) to facilitate the migration - others upload both the old and the new website together, to support the migration. Which is the best way to proceed? Thanks, Luke

Hi everyone - What is the best way to deal with 404s on an old site when you're migrating to a new website? Thanks, Luke