Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Image URLs - best practice
-
Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!
-
From an SEO standpoint, I'd say that the URLs generally follow the same principles. Unfortunately, now that Google directly caches and displays your images, image SEO isn't worth quite the effort it used to be.
In most cases, if images are on subdomains, it's for technical reasons unrelated to SEO. People might do this for load-balancing or because they run a 3rd-party CDN, etc. There are more sophisticated ways to do this so that the images all live on one subdomain with the content, but they can be more labor intensive and more costly (and some platforms just don't support them natively).
-
Hey Luke,
You're right. The same URL principle implies on the images URL. And, I really do not think putting images in subdomains is a very good idea. You also need to avoid the typical images names like DSC4566.jpg rather you should go with something meaningful that contains your keywords like /images/Burj-Khalifa-largest-building-world.jpg ----- (I am in Dubai these days :p)
Hope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image Audit: Getting a list of *ALL* Images on a Site?
Hello! We are doing an image optimization audit, and are therefore trying to find a way to get a list of all images on a site. Screaming Frog seems like a great place to start (as per this helpful article: https://moz.com/ugc/how-to-perform-an-image-optimization-audit), but unfortunately, it doesn't include images in CSS. 😞 Does the community have any ideas for how we try to otherwise get list of images? Thanks in advance for any tips/advice.
Intermediate & Advanced SEO | | mirabile0 -
Inactive Products - Inactive URLs
Hi, In our website www.viatrading.com we have many products that might be in stock or not depending on availability. Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later. To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available". If we do this, we will automatically re-activate about 500 products pages at once. 1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way? 2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice? 3. How can we better activate these old 500 pages - is it ok activating them all at once? Thank you,
Intermediate & Advanced SEO | | viatrading11 -
Best Practices for Converting PDFs to HTML
We're working with a client who gets about 80% of their organic, inbound search traffic from links to PDF files on their site. Obviously, this isn't ideal, because someone who just downloads a PDF file directly from a Google query is unlikely to interact with the site in any other way. I'm looking to develop a plan to convert those PDF files to HTML content, and try to get at least some of those visitors to convert into subscribers. What's the best way to go about this? My plan so far is: Develop HTML landing pages for each of the popular PDFs, with the content from the PDF, as well as the option to download the PDF with an email signup. Gradually implement 301 redirects for the existing PDFs, and see what that does to our inbound SEO traffic. I don't want to create a dip in traffic, although our current "direct to inbound" traffic is largely useless. Are their things I should watch out for? Will I get penalized by Google for redirecting a PDF to HTML content? Other things I should be aware of?
Intermediate & Advanced SEO | | atourgates0 -
Duplicate URLs ending with #!
Hi guys, Does anyone know why a site can contain duplicate URLs ending with hastag & exclamation mark e.g. https://site.com.au/#! We are finding a lot of these URLs (as duplicates) and i was wondering what they are from developer standpoint? And do you think it's worth the time and effort adding a rel canonical tag or 301 to these URLs eventhough they're not getting indexed by Google? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
Hi there, got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace a dynamic URL e.x http://www.domain.com/pants.html?a_type=239 by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it. I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues? Any help is much appreciated. Thanks a lot in advance
Intermediate & Advanced SEO | | ennovators0 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?
I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org. Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains. I simply purchased them to prevent competitors from buying the domains.
Intermediate & Advanced SEO | | djlittman0 -
URL Error or Penguin Penalty?
I am currently having a major panic as our website www.uksoccershop.com has been largely dropped from Google. We have not made any changes recently and I am not sure why this is happening, but having heard all sorts of horror stories of penguin update, I am fearing the worst. If you google "uksoccershop" you will see that the homepage does not rank. We previously ranked in the top 3 for "football shirts" but now we don't, although on page 2, 3 and 4 you will see one of our category pages ranking (this didn't used to happen). Some rankings are intact, but many have disappeared completely and in some cases been replaced by other pages on our site. I should point out our existing rankings have been consistently there for 5-6 years until today. I logged into webmaster tools and thankfully there is no warning message from Google about spam, etc, but what we do have is 35,000 URL errors for pages which are accessible. An example of this is: | URL: | http://www.uksoccershop.com/categories/5_295_327.html | | Error details In Sitemaps Linked from Last crawled: 6/20/12First detected: 6/15/12Googlebot couldn't access the contents of this URL because the server had an internal error when trying to process the request. These errors tend to be with the server itself, not with the request. Is it possible this is the cause of the issue (we are not currently sure why the URL's are being blocked) and if so, how severe is it and how recoverable?If that is unlikely to cause the issue, what would you recommend our next move is?All help is REALLY REALLY appreciated 🙂
Intermediate & Advanced SEO | | ukss19840