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With reports like Business Insiders Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know (http://www.businessinsider.com/the-of-programmatic-ad-buying-on-mobile-2013-11), I'm starting to wonder if this is really an effective marketing vehicle.

Personally, I avoid mobile ads like the plague when I'm on my smartphone and most ads look to me like poorly targeted junk, but I could be way off.

If you've tried it out, I'd love to know what the post-click behavior is on programmatic mobile ads.  Do your mobile visitors convert on any level? Is there any ROI data you could reference?

We have 2 websites that are about 99% similar in content, the only difference being the references to the State (CO and IN) and location information.  Any recommendations on meta information or other ways to make sure we are not penalized for duplicate content?  Thanks in advance!