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Sally Falkow is a veteran of the PR industry and has been accredited in PR with the PR Society of America since 1994. One of the earliest adopters of the idea of Digital PR, she has been an active evangelist for the use of technology in public relations since 1999.
Falkow started one of the first PR blogs in 2003, (www.proactivereport.com) The blog is listed as a Top Twenty PR blog and is a resource for the thirteen thousand + followers she has on Twitter. In October 2014 she was named a Top 50 Social Media Influencer on Twitter by Cision.
In 2010 Falkow was named one of the 25 Women Who Rock Social Media and was included on the 2014 list for the second time, indicating that she has remained a thought leader in the field for the past five years.
Falkow assists businesses and PR and marketing professionals with the planning and implementation of social media strategies, content development and the use of technology in the practice of PR. As measurement in PR and marketing has evolved in the digital age, she has helped marketers and PR professionals embrace and use the new methods of measuring ROI.
Falkow is the author of The Power of Good Content and SMART News - how to write branded content that gets found and shared online.
