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Thank you all for your answers, but I'm not entirely convinced that this solves my problem.

There won't be an swedish version of the same content, so specifying an alternative language doesn't seem right. Hopefully it's better than doing nothing, but I would've felt more at ease if I could specify it on anchor tags linking to the page, and "globally" for that page alone.

If there is no other solution, it makes me feel like I really should translate the entire site/blog...

Hi,

My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story.

However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority.

How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed?

Any insight is welcome.

Thanks in advance!