Hi there,

I'm wondering if anyone can shed some light on this...

I'm working with a client whose website is experiencing some odd organic traffic patterns.

See screenshot attached.

As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely.

Then, a month to the day later, the same thing happened again.

What is the likelihood that this is a data glitch vs an algorithm thing?

Any light you can shed on this would be appreciated.

Thanks,
Marc
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