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Hi Dmitrii,

Thank you for answering.
I'll try to explain why these settings are like this.

www.domain.com is a magento shop and the setting "Add Store Code to Urls" is set to yes.
This means my storecodes (which are the languages) are like this:

www.domain.com/ned (Dutch, default)
www.domain.com/eng (English)
www.domain.com/deu (German)
www.domain.com/fra (French)

To avoid double content between www.domain.com and www.domain.com/ned we use a rewrite rule from "/" to "/ned" in the nginx server settings.

Hello Moz Community,

I am wondering if these magento settings are correct for seo.

• www.domain.com 301 > www.domain.com/main-language
• www.domain.com/main-language/main-keyword (index & follow)
• www.domain.com/main-language/main-keyword/shopby/size-m (index & follow & canonicalized to www.domain.com/main-language/main-keyword)
• All layered navigation links are no-follow

Thank you.

These are some good answers for me.

I will focus on brand building and kickass content!

Thank you for responding.

I was trying to get some "almost" exact keyword matches combined with lots of weak backlinks to rank for some affiliate marketing sites, but it does nothing.

And your answers clearly show why.

Thanks again.

Thank you for responding and your helpfull answers.

It really seems that shortcuts are not helping and brand building is the way to go.

Hello MOZ Community,

I have some questions where the following is still working for seo in 2016:

1. Is an exact keyword in the domain still a good start?
2. If a domain contains the most important keyword does one still need subfolders with that keyword in the url?
3. Do you need multiple subpages so the main url becomes stronger?
4. Is linkbuilding still the number one factor?

Thank you for your thoughts!