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Thanks for the answer.

Sorry when I meant 'white hat' it was more about keeping it on his brand name where as the other guys are using keywords and not their brand names. Almost having two sites. I have just updated keywords in some of our urls. Was more the home pages (www.keyword.com, we do use www.brandname.com/keyword )

I wasn't aware that that exact keywords are receiving less importance these days.

And he is on a .com and I have been trying quality links from both U.S and European sites to make it more international.

Do you think using Google places affects things? After all it places you squarely on a map.

HI,

Thought I would try SEOMoz out for a while and I am going to dive straight into my initial problem.

I have my client moving up nicely in local Google search within my country but the problem is he seems to have actually slipped down a place when I search on google.com/ncr. (and on Rank Tracker)

He does sell locally but is a worldwide supplier of his product and wants to obviously rank well everywhere.

I understand why he has moved up locally but don't get the shift down internationally.

So,

1. If everyone's Google is forcing local search results on everyone, how do you market better internationally.

2. Noticed that his competitors are all getting clever and now using keywords in their URL. Two guys are new on first page Google just because they have Keyworded urls. (killing me). The one guy has one backlink!! (although the client does have a keyworded URL stashed away but we don't want to got that route because we like to keep things 'white hat')

The client is happy because when he searches he see's his site moving up nicely but I have a conscience and I am going to have to tell him whats going on. (that his Google is showing local results)

I hope that all makes sense.

Thanks

Mike