I work for a company that owns and manages apartments. I would like to know which of the two website design decisions are better from an SEO perspective:
- One single website that contains pages for all of our apartments. (Example: http://www.equityapartments.com)
- Separate websites for each apartment and one main corporate website allows users to search through our apartments. (Example: https://www.greystar.com)
I have spoken to three marketing companies have all recommended option 2. The best reason I have heard is because then the separate apartments are all more likely to rank. They say Google doesn't want to rank multiple pages of the same website.But Google would still know that I have an administrative relationship between the sites. (Source: https://moz.com/blog/how-google-knows-what-sites-you-control-and-why-it-matters-whiteboard-friday) So I don't know why they would treat multiple sites differently than one site?For what it's worth, it seems the majority of apartment management companies use a different website for each property.So should have a separate website for each of their properties?
