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I'm trying to clean all of the Crawl Errors for my sites, and I've reached the point where I've become slightly confused. A lot of these pages that come up in Crawl Errors aren't being linked to anywhere. The ones I'm referring to are mostly pages that came with a theme that I'm using - part of the demo content - which I've since set to Unpublished Drafts. I'm not linking to these pages anywhere on any of my Published pages, yet Google is still looking for them, still showing them in Crawl Errors as Not Found. I'm assuming that Google found these pages at some point and can't find them now. I'm not sure if I'm supposed to keep setting up 301 redirects for these, or should I use the Disavow tool for these pages? I want to tell Google to forget these pages completely because I never intended for these pages to be indexed. This happens for just about all of my Wordpress websites in Google Search Console. Can someone please shed some light on this? If there are any articles on this problem, please share! Thanks!

It sounds like it is now official: the FCC has voted to make the Internet a Public Utility, supporting Net Neutrality. But before I jump for joy, I'm asking myself, "What exactly does this mean?" I know what it doesn't mean: ISP's won't be able to throttle data, and they won't be able to package together access to websites for additional fees, as they do with television channel packages. That's great, in my opinion. Even though I'm a Libertarian and I believe strongly in freedom, I know that that would have a seriously negative impact on the Internet, and especially for people like us who rely on it on a daily basis as our livelihoods. The problem that I am find is that what they voted on contains ~322 pages of new regulations for the Internet. I have no idea what is in those 322 pages, and I doubt anyone who voted on it does either. The democrats are loving it, while the republicans are calling it, "Obamacare for the Internet". My mind works more in the direction of, there must be pros and cons. I'm just very curious as to what those pros and cons are, and what this will actually mean for us in the online marketing industry, as well as anyone who works on the Internet. I'm not looking for any answers, and I'm especially not looking for a political or biased debate. But I think there should be a place where we can discuss this issue, because it has the potential to be extremely important to us. Please share you thoughts, findings, and research here where we can discuss them. I'm looking forward to learning from you all, and I hope I can add some useful insights to this conversation. Once more: please, do not turn this into a political debate - this is not the place for it. Please keep it to how Net Neutrality and Internet as a Public Utility will affect the Internet and Online Marketing landscape for us, our clients, and our customers.

I am in the process of moving all of my client's websites to HTTPS. I have a client with an SSL certificate through GoDaddy for an e-commerce site, and my host WP Engine offers them for $50/year each. This has been fine, but now I am trying to move about a dozen sites over and I'm just trying to figure out the best, most ideal way possible to do this. I could just go through WP Engine and pay them for the certificates, but after doing research on different SSL providers, I've totally confused myself. I have seen a wide range of prices for certificates, but I can't tell if it's just BS or there is actual value. I'm talking about a $10 certificate vs a $250 certificate through Symantec. Aside from that, I have found a few different types of certificates: single domain certificates, wild-card certificates for subdomains, and a multi-domain certificate. I would love to buy one multi-domain certificate that covers all of my websites - but I'm not sure what the pros and cons are of doing this, specifically in regards to SEO. Can anyone explain what the pros and cons are for these in my specific situation? I'd love to hear any recommendations for my situation, and if there is something else I am missing that is important, please share!

I wanted to get everyone's thoughts on the new domain extensions that are now available. I'm considering buying a couple .lawyer and .attorney domains for clients. I noticed when I tried to buy these I was asked for verification if we're going to be offering legal services through the site. That led me to think that it may be possible in the future that with this verification, if it's required, that means that not just anybody can have these domain names. That leads me to think that it's possible that these domains may benefit from users searching for terms with "lawyer" or "attorney" in their search term. I haven't seen anything in terms of these domain extensions and SEO yet, but I'd like to know your thoughts as to how these will be treated in the future. I can imagine these will be more valuable than the old .net, .us, .info, etc., domains.

I was doing some research on a competitor's backlinks in Open Site Explorer and I noticed that their most powerful link was coming from this page: http://nytm.org/made-in-nyc. I visited that page and found that this page, carrying a PageRank of 7, is just a long list of followed links. That's literally all that's on the entire page - 618 links. Zero nofollow tags. PR7. On top of that, there's a link at the top right corner that says "Want to Join?" which shows requirements to get your link on that page. One of these is to create a reciprocal link from your site back to theirs. I'm one of those white-hat SEOs who actually listens to Matt Cutts, and the more recent stuff from Moz. This entire page basically goes against everything I've been reading over the past couple years about how reciprocal links are bad, and if you're gonna do it, use a nofollow tag. I've read that pages, or directories, such as these are being penalized by Google, and possible the websites with links to the page could be penalized as well. I've read that exact websites such as these are getting deindexed by the bunches over the past couple years. My real question is how is this page allowed to get away with this? And how are they rewarded with such high PageRank? There's zero content aside from 618 links, all followed. Is this just a case of "Google just hasn't gotten around to finding and penalizing this site yet" or am I just naive enough to actually listen and believe anything that comes out of Matt Cutts videos?

I have a client who ranks well for a number of keywords. This week we have about 20 keywords in the top ten on Google that we're tracking. But every week it seems, the keywords bounce around quite a bit. This week, for example, we had at least 15 keywords out of the ~90 we're tracking jump between 30 to 40 spots. The most any keywords increased was 43, a few 42s and 41s, in one week. Next week, they'll go down a few, then bounce up again just like this. This has been happening for a while. I'm trying to figure out what the issue is.