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Hello! Sorry about the confusion here.

Essentially, the "broad" factor tells you if you've used the keyword in the document text at least once and the "appropriate" factor tells you how many times out of four that you've used the keyword (we recommend using it at least four times in the document text).

As you can tell, these are a bit redundant at the moment, but this is so that they can be broken out by importance. Using the keyword at least once in the document text is a critical factor. Using it four times isn't quite critical, but its still pretty important.

As far as the difference between "exact keyword usage in document" and "broad keyword usage in document", this refers to broad and exact in a way similar to how adwords thinks of a broad match and exact match for keywords.

So if your keyword was "tennis shoes", we'd say you satisfied the broad match requirement by using the word "shoes" and "tennis" in the document text within five words of each other. You would only satisfy the exact match requirement by using the words "tennis shoes" together in the document text.

I hope that answers your question. Thanks!

Miranda

Hi Camille,

We're planning to add more timeframes over time. The next option added will be the previous calendar month (hopefully by the end of this year). If you or others who come across this thread could add more information about the best timeframes for you to report on and ways we can shape our data to tell the story you need to tell, please let us know! Thanks for your feedback and question!

Miranda Rensch - Product Manager

Ah, I see. You could try Google's In-Page Analytics. It's in beta right now, but its pretty interesting. You can see the % and number of clicks that go to all* the links from a particular page. Here are a couple screenshot examples: http://i.imgur.com/N7eZh.png and http://i.imgur.com/N7eZh.png

So, you should be able to go to the news organization site and see the breakdown of which links get the most clicks. Of course, you'll have to have access to the analytics account to that site and have it set up.

One strange thing to watch out for - if you have more than one link on that page going to the same URL, it will count the clicks all together making it look like one of the links got all the clicks and the other got zero.

Hope that helps!

Hi there! I can't tell you how manny links it would take to get the page to rank on page one. It depends on the competitive-ness of the keywords, the quality of the links, and several other factors. Try running that landing page and some of the keywords you're looking at through the Keyword Difficulty tool, then click the keyword and scroll down to see the top ranking pages and the link authority metrics. Then run your landing page through on OSE and click Compare Link Metrics to see where that page currently is. This will give you an idea of how different your page's Page Authority is from the pages ranking for that keyword.

For a general overview of SEO, I'd suggest reading moz beginner seo guide and the advanced seo guide as Vadim recommended. You can also try Moz Academy -- its a series of tutorial videos for Moz Subscribers; they're really good!

Hope that helps!

Miranda Rensch - Product Manager

Hi Veronica!

Here's a few things you can do with your Moz Subscription that might be worth checking out:

• Moz Analytics provides crawl data -- We crawl your site and look for issues with how the site is set up that may impact a search engine's ability to crawl your site's content. You can use this to make sure that all the pages on your site can be found and ranked on search engines.
• On-page data -- If you go into GA and look at the keywords already sending your site traffic, you can track all of those in Moz Analytics. The next week, we'll automatically grade each top ranking page for the keywords you added (A means the page's content is really well optimized for the keyword, F means not so much). If you click into a grade report, we provide recommendations on how to better optimize for that keyword.
• Link Data - As you mentioned, we provide information about the highest quality links you're receiving (one of the biggest factors behind where you rank in a search engine), links your competitors are getting, and places where a site mentions your brand name, but doesn't link to you (link opportunities).
• Brand & Mentions - You can use this section of Moz Analytics to track where certain terms are being mentioned throughout the web. This is useful because you can track your own brand so you can get involved in those conversations. You can see who is talking about your competitors / industry and find content outreach opportunities or other places to get involved in the conversation. It may also give you ideas for new content to write.
• Research Tools - By having a paid Moz Subscription, you can also use all of our research tools. Open Site Explorer is great for link research. Rank Tracker and Keyword Difficulty are good supplements to keyword research. Followerwonk provides some really interesting tools for growing your social network size and influence. The Moz Toolbar makes it really easy to do research on the fly while you browse the web.

Let me know which of these areas sounds like it might be of most interest to you and if you have any other questions I'd be happy to answer them! Thanks,

Miranda Rensch - Product Manager

We just made a change that should make this list a little more clear. If you tweet something and mention yourself in the tweet, it will show up in this list. For example, if someone on the @SEOmoz account tweeted, "Broken Link Building Guide: From Noob to Novice - http://mz.cm/w0FdTQ - New YouMoz on @SEOmoz" then the application considers you as someone who has mentioned your account.

I hope that answers your question. Let me know if you have any more! Thanks!

Hi James! Thanks for the request! That is a really interesting idea. I've added it to our list of features to consider for OSE in the future. I'll update you here when we have a more solid plan for adding it or not.

Also interested to hear other peoples' thoughts on the idea! Thanks all!

Miranda Rensch - Product Manager

Ok, I think I know what's happening here. When we launched our new Moz Analytics product, we also launched a new pricing plan with the new "Medium" level. Unfortunately, our old PRO tool doesn't recognize this new level for branded reports. We assumed this wouldn't be an issue because we hoped to have branded reports added to Moz Analytics by now, but we're still testing and building that feature.

This was an oversight on our part; I apologize. I've let our engineers know and we're going to see if we can get the old PRO tool to recognize the Medium level and allow branded reports asap. We'll also give you a month credit for the hassle. Please just write to help@moz.com and let them know about this and they can get you the credit.

Sorry about that. I'll update this thread as soon as I have an ETA on the fix.

Miranda Rensch - Product Manager

Hi Enam,

We're working on adding the Monthly timeframe next. We would like to also allow custom date ranges, but that is a bit difficult with the amount of data we collect and store for customers. It's something we plan to do, but we don't have an estimated date yet. I'll let you know when we've got something more concrete.

Please let us know if you have any other questions; thanks for your patience!

Miranda Rensch - Product Manager

Hi Nick,

We don't currently have a feature that lets you see all the questions you are subscribed to. But I can add it to the list of future features! If you have any other feature requests feel free to submit them through the feedback tab on the left. Thanks!

Miranda

Hi Stephan! I'm investigating your issue. Looks like it could be a bug. I'll get back to you shortly!

Miranda Rensch - Product Manager

The main value of internal links is to make sure that the search engine crawler can reach all of your pages and so that the link juice is spread to the pages on your site that may be linked to internally only (giving them a slightly higher chance of ranking higher).

So, its not really important to have a lot of internal links, but rather make sure that your site has an architecture which links into all of your important content (anything you might want to rank).

Here's some more information: http://www.seomoz.org/learn-seo/internal-link

I hope this helps!

Miranda

Hey everyone! Thanks for starting this discussion! What types of things would you like to receive emails on in this master subscribe email? Here's a list of possibilities:

• Each time a new question is posted
• Each time someone responds to a question you've responded to
• Each time someone responds to a question you've posted
• You're response has been endorsed or marked as helpful

Is there anything I'm missing? Would receiving this many emails be overwhelming? Would a daily digest be better? A feature like this might be a couple of months away, but I'd love to hear your thoughts and get in the queue. Thanks!

Hi Stephan! Sorry, I wanted to wait and see if we could fix it quickly first. And it should be fixed now! Please log in and you should find the ability to brand your reports in Campaign Settings in the PRO version. Let me know if you have any issues!

Miranda Rensch - Product Manager

Hi! We would love to add the ability to see goal completion and conversions from GA integrated into Moz Analytics. We don't have a specific timeframe for it just yet, but I'll let you know when we have it on the schedule.

Thanks and please let us know if you have any other questions!

Miranda Rensch - Product Manager

Are wanting to track effectiveness as in determining if the crawler reaches all of your pages? Or effective in improving domain authority?

If you're trying to figure out if your internal linking is improving your domain authority, you could compare the number of followed internal links against your domain authority over time, but obviously there are many other factors that might be contributing to your domain authority.

So, your might consider analyzing on a more detailed level and asking yourself - is linking to a specific page with an internal link increasing the page authority of that page?

Our next version of OSE will provide some custom report options which should allow you to see the % of MozRank that comes from internal links. Meanwhile, you could choose pages to target and analyze their page authority before and after you add some new internal links to those pages. Using OSE, you can enter the targeted page, download a list of internal URLs, add some more internal links and see if your page authority goes up.

Does anyone else know of a tool to more easily analyze this?

Thanks for the info Baptiste. I'll add the RSS feed and subscriptions to new questions in certain categories to our queue. Please let me know if you have more feedback or ideas for improving the system!

Hello myVibe,

Yes, there are defiantly plans to integrate the social reporting in with the custom PDF reports. This should be integrated in the next 2-3 months. What sections / options would you most like to see in this type of report?

Thanks!

Miranda

Oops, I guess my endorsement got cut off. I was going to say next you can check the on-page issues for your tracked keywords and see if you can optimize the content any further. Hope that helps!

Also, if you do better with visual information, its a great idea to watch the whiteboard friday posts on the blog. They're really helpful!

Hi Mike,

We have actually been working on updates to this recently which we plan to add in along with quite a few other updates later this fall. That said, things didn't change too much. We made some updates for clarity of a few issues and the importance of some things has changed a bit, but for the most part I agree with Steve, the fundamentals hold true.

Thanks!

Miranda

Hi PhotoGazza,

We pull Facebook Shares and Facebook Likes from Facebook's FQL. They define Shares as, "The number of times users have shared the page on Facebook." and Likes as, "The number of times Facebook users have 'Liked' the page, or liked any comments or re-shares of this page." In this context, a page is defined as a URL on the web (ie not a Facebook page).

So, I believe that a share is a count of the total number of times that Facebook knows a URL has been shared on Facebook in general (whether through a status update, comment, etc, public and private) but to be perfectly honest, Facebook doesn't make it 100% clear. You can check out their documentation here: http://developers.facebook.com/docs/reference/fql/link_stat/

Hope that helps. Let me know if you have any more questions. Thanks!

Miranda

Hi Carolyn,

If a keyword has just been added (no rankings shown yet) it will have a calendar icon in the ranking column. If it is new to the Top 50, if you hover over the change column it will tell you that its new to the top 50 since the last ranking collection. You can also download the rankings CSV and that will give you some more history as well that might help you.

Sorry this isn't easier to see! I hope this helps for now, let me know if you have any other questions!

Thanks

Miranda Rensch - Product Manager

Hi there!

Thanks for posting this. We don't have an alert for that kind of thing currently, but that's a great idea. We've been thinking about adding an alert system in the future, and would definitely include something like this with that project. We don't have an ETA yet, but I'll let you know when we do. Thanks!

Miranda Rensch - Product Manager

Hi there! Here are some suggestions I hope you'll find helpful:

1. Keyword Research

• A free tool called UberSuggest might work well for helping you brainstorm some keyword options. We hope to add more keyword brainstorming tools in the future at Moz.
• The Moz Keyword Difficulty tool is good for checking the relative volume and competition of the keywords you've brainstormed.

2. Create & Optimize Content

• Create the landing pages to target the keywords you choose, then use On-Page Grader to get a quick list of ways to optimize the page for the keyword(s) you care about.
• If you create a campaign in Moz Analytics for your domain, you can track keywords to see their ranking changes over time. We'll also find the highest ranking pages for all the keywords you track and tell you how to optimize those (similar to On-Page Grader). We also show crawl issues affecting your pages' ability to be found by search engines.

3. Outreach - Moz doesn't have any tools specifically for collecting email addresses on your site (anyone have any good tools for this?) but we do have a few tools that might help you with outreach strategies (finding leads, creating relationships, talking to your customers).

• Followerwonk is a tool that lets you search and analyze twitter users and data. One way to use this would be to do a bio search for people interested in your industry / product area. You could then begin creating relationships with them through Twitter or find other ways to reach out to them.
• Fresh Web Explorer lets you see where certain phrases are being mentioned throughout the web. You could use this to search for web conversations about your products, brand, competitor products, industry, etc. You can also set this up in a Moz Analytics campaign for a specified domain so that you can regularly track and review new mentions.
• Open Site Explorer lets you see which links you have to your site / any site you enter. So you could enter related or competitor sites to see which sites link to them, and perhaps they'd be interested in your content as well. Or you might get new content ideas from looking at this.

Hope that helps! Looking forward to seeing what others use as well! : )

Miranda Rensch - Product Manager @ Moz