Hey Mike!

You've received great feedback from the community here (nice job, everybody!). While it's not a requirement to have complete NAP on every page, it is a best practice. I see these 3 options open to you:

1. Convince the client to go with a more normal layout. If you can, put complete NAP in the footer.

2. If no dice on that, put it in the masthead.

3. And if that won't work, you could certainly put it at the bottom of the main body of the pages, incorporating it into your call to action.

Hope this helps!

Hi John,

What you are referring to I would roughly term as a 'place label' though your industry doesn't have dedicated icons, as do restaurants or medical centers. Here is Google's somewhat old page on these:

https://support.google.com/business/answer/6056435?hl=en&ref_topic=4854129

They state:

_The place labels shown on Google Maps are determined algorithmically based on a large number of factors. One factor these algorithms consider is the accuracy of the business information and the richness of the content associated with the business. _

What you're experiencing is not uncommon, and your best hope is in excelling at as many of the factors as possible in the many that Google may take into consideration. How strong are your citations, how clean, are there duplicates, etc. Hope this points you in the right direction.

I always find it useful to look at real-world examples, Paul. For example, look at the footer of Whole Foods' website: http://www.wholefoodsmarket.com. You'll see them identified there as Whole Foods Market IP, L.P., but if you look up Whole Foods San Diego Ca, what do you see on the GMB listing? Just Whole Foods Market.

So, for legal purposes, you may need to include your full designation in the footer of your website, but provided the things assets I've mentioned previously (street level signage, website logo, etc.) are all consistent with your Evowrap name, I don't envision you'd have a problem there. Whole Foods clearly doesn't seem to be.

Hi Lina,

What does the street signage for the business say? That's typically the answer.

But definitely do go through Google's guidelines with a fine-toothed comb, as they offer specific advice for multi-department and multi-practitioner companies (a common scenario in medical practices). Please, read the guidelines and let the community know if questions remain after that.