Welcome to the Q&A Forum

Hey Luke!

NAP consistency was judged to be the second most influential pack ranking factor on this year's Local Search Ranking Factors (https://moz.com/local-search-ranking-factors) so, yes, it's of major importance! Hope this helps.

Hi Nik!

Google's local results depend entirely on having a physical location in a specific city. Right now, you have a physical location in Sydney, so you're doing well for these Sydney-based-or-related searches. But, you don't have an office in Perth or Melbourne, so there is no reason for Google to rank  you locally for these cities. Simply stating in your Google My Business description or service radius that you deliver nationwide is not going to override Google's bias toward physical location.

So, what this leaves you with is working to earn organic rankings for terms that relate to these other cities, and the main struggle here will be determine if it's logical for you to do so and then discovering content topics that make sense for the effort. Creating a bunch of pages that say 'we deliver to Perth', 'we deliver to Melbourne' will not be enough. It's not interesting and not a good reason to create a page. So, rather, you might need to think in terms of customer testimonials, stories about customers' use of your product, if you install your product then maybe video/text coverage of your installation projects, showcases of gardens in the different cities featuring your mirrors, contests in the cities, etc.

You'll need to find reason for writing about these cities beyond simply delivering to them. Then, you'll likely need to earn some good links to these pages. And, hopefully, that will lead to some organic visibility for these other cities where you lack a physical location. Hope this helps!

Hey Ryan,

I agree with Josh. Best to start here: http://www.google.com/business/

Hey Ruben!

Eric is correct and this thread at the Google and Your Business Help Forum with the reply on it from a TC confirms Google's policy on this:

https://productforums.google.com/forum/#!topic/business/SVQj4YfZccs;context-place=topicsearchin/business/remove$20old$20listing

Hi Joel,

What you've noticed is correct. Google has removed nearly all Google+ Local links. This was first noticed in late July. Here's a good thread over at Linda Buquet's forum:

http://www.localsearchforum.com/google-local-important/9397-major-update-missing-links-google-local-pages-new-review-windows.html

You can still use Moz Check Listing to find a link directly to the Google+ Local page at moz.com/local/search

Hope this helps!

Unfortunately, Google has had a very spotty record of policing their local-organic results since day one. I totally get how frustrating this is. The only thing a legitimate business owner can do in a scenario like this is work hard to be SO much better than the spammy stuff, that they eventually surpass it. If local business listings are spammy, they can be reported to Google, of course

You're very welcome, Luke!

Hi Jack!

Thanks for asking a good question. Local listings are all about physical location - not about services or instruments. Google's guidelines (https://support.google.com/business/answer/3038177?hl=en) do a good job of describing this. So, your local listings represent your physical location and not the variety of services you offer. Because Moz Local relies on Google and Facebook for valid data, we'll want to find just one listing per location you operate from for the business on these platforms. You can, however, use the business description field to talk about your services, the instruments you teach, etc. Hope this helps!

Hi David,

EGOL is right in that you first need to discover the policy of the 3rd party review site regarding reusing their content. If they allow this, they may have some type of widget you can just add in-page to showcase your reviews there, but if republishing their reviews isn't allowed, you could run into problems. Regarding Google, they do not want testimonials marked up with rich snippets, but I'm not 100% sure how they feel about 3rd party reviews that you are republishing on your website. I've not seen any word from them on this.

Hi Aaron,

Good idea to check our Eric's suggestion, but the trouble here may be geographic. 3-Packs will be triggered by different search terms in different geographies. Not sure if a tool exists that can account for this.

Hey There!

Happy to have you aboard Moz Local. Here's how to accomplish this.

1. You'll need to contact Localeze directly to request that they release the listing. Sometimes, customers may need to make this request more than once of Localeze.

2. Once you've been notified by Localeze that the listing has been released, please contact our Helpsters (https://moz.com/help/contact), share the complete name, address, phone number and website of the listing with us and ask us to test to see if the listing has become available.

3. If it is not yet available, please come back to us once a week to ask us to test again. It can take a couple of weeks for the listing to become available for Moz Local to manage.

Within a few weeks of the listing being released, we can normally make this happen, no problem

Hi There,

I believe BOTW listings are still free, unless this has recently changed: http://local.botw.org/helpcenter/jumpstartproduct.aspx

I agree with John that it's very important that you create a unique landing page on your website for each store and be sure all citations you're building link to these pages.

Hey There!

So glad you've asked this, as it is definitely not the right strategy to do this. If you wish to send your customers a survey and publish their responses yourself, do so as testimonials on your website. Reviews on third party sites (Google, Yelp, Facebook, etc.) should always be left directly by the customer - never by the business owner, and never via a review station/kiosk at the place of business.

Search engines can absolutely detect the source of a review, and were you to post reviews on behalf of your customers, the possible outcomes would range from the reviews being taken down to the listing being penalized or removed entirely.

So, just keep in mind this difference: reviews are something customers post directly, but you can publish testimonials on behalf of customers, so long as it is only on your own website.

You might want to do some further research on topics like Google review kiosks, Yelp review takedowns, etc. and read the review guidelines of each platform where you're hoping to earn reviews. Good question you've asked!

You're welcome, Brian!

Thanks for popping by, Brian. I believe ALBA is asking how to configure webmaster tools (now Google Search Console) in the manner described in your post. Really nice of you to stop by to respond. If you can provide any further details, it would be very helpful, I'm sure.

Hi Ben,

Okay, good, so it sounds like there is just 1 listing for the business, rather than 2 duplicates, if I'm understanding you correctly.

I can't be 100% sure what happened, though it's not an uncommon issue - see:

https://productforums.google.com/forum/#!topic/business/SMlY6vWQO2Q;context-place=topicsearchin/business/closed

https://productforums.google.com/forum/#!topic/business/vDsruw9z3gY;context-place=topicsearchin/business/closed

https://productforums.google.com/forum/#!topic/business/-ze8h1fStbY;context-place=topicsearchin/business/closed

etc.

My best advice is 2-pronged:

1. Create a thread in the above forum, sharing the complete details of the business and what happened, in hopes that a TC or employee will jump in to help you.

2. If you don't get a response within a week, get on the phone with Google via the Contact Us button here: https://support.google.com/business/?hl=en&rd=1#topic=4539639  Let them know what happened and also that you started a forum thread but didn't experience resolution.

Hope this helps and good luck!

Hi Lewis,

Good news! Our engineers have implemented a fix to increase the character limit in the second address line for UK businesses. Please try again. Thanks for your patience.

Hi Prime!

In short, Moz Local tracks a total of 15 platforms. 10 of these we directly update and manage for you. 5 of them you will need to manage manually.

The 10 we directly update for you are:

Acxiom

Best of the Web

Bing

Citysearch

Factual

Foursquare

Infogroup

Insiderpages

Localeze

Superpages

The other 5 we track but don't push to are:

Google

Facebook

YP

Yelp

Hotfrog

In order to sign up for Moz Local, you will first need to have either a verified Google+ Local page or Facebook Place as these are the 2 sources we draw data from and validate against.

Hope this helps!

Hi Muskrat & Tiffeny,

Thanks for bringing this up. Our category recommendations should be taken as a general guide, particularly in regards to Google. Google's guidelines specifically state that they want you to use the fewest possible categories (see: https://support.google.com/business/answer/3038177?hl=en). So, important to remember here that the Moz Local score is not as important as the accuracy and guideline compliance of your actual business listings. Right now, we have a category minimum of just 3 categories set for Google, so if you've added that many, it's just a matter of waiting for Google to push that data out so that our tool can pick it up and reflect it, improving your score.

Hope this helps!

Hey Brian,

Hate to say it, but it would likely have been better to edit your existing listing rather than closing it and creating a new one, and given that these businesses seem to have shared the address and phone number, I would recommend studying this piece by Joy Hawkins about permanently closed businesses:

http://imprezziomarketing.com/seo-blog/google-maps/is-permanently-closed-killing-your-ranking-4-case-studies/

If Google already suspected that the 2 businesses were actually 1, given the shared address and phone, the above is something you may need to consider.

Hey Ben,

Did you try to edit the existing listing to reflect the new business name and then Google created a new Google+ Local page and closed the old one? Can you explain, in detail, what happened leading up to the business being marked as closed?

Hi David,

So glad you asked, as we've just released the 2015 Local Search Ranking Factors survey, which should help give you the most comprehensive possible picture of the factors that are believed to most influence both local and local/organic rankings:

https://moz.com/local-search-ranking-factors

These factors are also applicable to Maps, so a thorough study of the survey should be helpful.

Hey Kevin,

Mike & Phil would be good guys to reach out to, for sure. I'm glad if my reply was somewhat helpful and I'd love to see more recent data on this. Good luck with your client!

Hi Lewis,

Just an update to let you know that our engineers are now looking into this matter. I'll be sure to update you as soon as I hear back from them.

Hey Lewis,

This is the first time I've seen the character limit be an issue. Let me bring this over to our engineers for feedback. I'll come back to you. Sorry for the trouble. Not sure we'll be able to fix this, but I will definitely ask.

Hey Luke!

Nice to see you here. Because of the way data is shared throughout the local data ecosystem (https://moz.com/learn/local/local-search-data-us), duplicate descriptions are not really avoidable. In other words, if your listing at Localeze creates a listing at YP, the description is likely to be carried along, too. With the rise of automated citation building tools, this sharing of data is simply being automated, but data is moving the same was as it would if you were building everything manually.

Can you go in manually to edit descriptions? You might be able to on some listings, but it's important to remember that Moz Local manages your listings rather than claiming them and creating a log in, so if you have to log into something, or claim something, it's my understanding that this could potentially prevent you from being able to continue to manage the listing through Moz, which would be inconvenient for you. Personally, I would not worry about descriptions being duplicated. It's pretty much baked into the way data is shared throughout the ecosystem.

Hi Rox,

Great topic! I can only speak to the local aspect of this. Vanity numbers (numbers with letters in them) are considered a no-no when it comes to citation building. Ideally, what you want is a plain, local area code phone number that connects directly to the business. Looks like your current number is an 800 number, which some citation platforms don't support, but at least it is made up of numbers rather than letters. At any rate, if you client wants to use vanity numbers on radio ads or in images on his website, that's fine, but trying to list them as primary numbers on the website or citations can lead to NAP inconsistency, which is a negative ranking factor.

More on this topic:

http://searchengineland.com/what-not-to-do-on-local-business-websites-81650

http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/

Just for contrast, here's an article claiming the benefits of vanity phone numbers, but do pay attention to the source its coming from:

http://hello-operator.softwareadvice.com/want-memorable-toll-free-number-ask-neuroscientist-0414/

Hope this helps and that others will weigh in on use of vanity numbers in environments other than Local Search.

Hey Kevin,

I don't find that Keyword Planner is terribly helpful with local terms. Now, obviously, if your clients are hotels or other distance-type businesses like that, people are going to be using a ton of geomodifiers because they are located in one city but then looking for lodgings in another, but if the industry is  plumbing, or something like that, likely you'd see less use of city names, in queries, particularly on mobile devices.

Your question has made me go searching around for any recent statistics on use of geomodifiers and what I'm coming up with is pretty old:

http://searchengineland.com/how-users-search-for-local-businesses-5-tips-to-optimize-local-listings-97612

marketing-blog.catalystemarketing.com/google-places-seo-geo-modifiers.html

http://www.ngsmarketing.com/the-two-types-of-local-search-and-how-local-seo-should-reflect-them/

If anyone in the community has done or knows of a more recent study, please do link to it.

A very good indication that users use geomodifiers in looking up all kinds of local businesses can be seen in the 'related search' results at the bottom of Google's SERPs. For example, If I just look up 'plumbers', the related search results are returning me 8 suggested terms 3 of which contain city names. So, that would be something to look into for your client

Sorry not to be able to turn up any really recent data on this. It would certainly be good if someone would do a new study!

It's my pleasure. Have a super week!

Hi Michael,

If you are meeting face-to-face with customers and are targeting a local market, then Local SEO would also be a pool to wade into. Here's a good place to start, unless your business model is virtual/national only:

https://moz.com/learn/local

Wishing you tons of luck!

Hi Rosemary,

Google should be able to understand whatever you put in Schema, but as to whether they are able to fully understand javascript, recommend you read:

http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157

Regarding the reviews question, are you saying you want to edit the code of the third party reviews you are republishing? Would you be able to provide a full description of how you would do this and what you're hoping to achieve? Thanks!

Hi Gayane,

Thanks for the link and the further information. You could go either way with this, but personally, I would stick with designating the business as brick-and-mortar. If you choose the settings for a service area business, Google will determine whether or not to hide your address, and if you are the only business in your locale/industry with a hidden address, there is some chance that you could see a ranking drop in Van Nuys. And, given your location (a busy, competitive place) setting a service radius is unlikely to cause you to show anyplace but Van Nuys, anyway. So, personally, I'd stick with the settings for brick-and-mortar because you are eligible, and I would pursue the work described in my point #2, above.

Hope this helps!

Hey Dino!

Thanks so much for following up. If your story isn't proof of the importance of proper categorization, nothing is

I'm really glad your client popped back into the pack and wish you luck with making them even stronger with the work ahead. It looks like a lot of effort has gone into their website, so that's a really good sign!

Hi Gayane!

So glad you started a new thread on this. This is how this works:

1. Local pack results are all about your city of location. So, if you're located in the city of San Diego, your best hope is rank in the local packs for searches made from devices based in San Diego or searches that contain the word San Diego in them. You are not likely to rank in the local packs for any other city in your county or service area. This isn't the way Google's local results work.

2. So, if you want to rank for these other city terms in your service area, then you need to aim for organic results rather than local ones. This will involve a combination of onsite development of great local content + earning links and other SEO basics in hopes that you can compete for some organic visibility in these areas where you don't have a physical office. You can read more about this here: https://moz.com/blog/local-landing-pages-guide

3. The alternative is to pay to play. Invest in Google Adwords and target ads to these other cities.

4. In Google's local product, brick-and-mortar businesses are those that receive customers, in person, at their place of business. So, this would be a restaurant, dental office, chiropractor, hospital, etc. A service area business would be one that mainly serves customers at their locations. This would be an electrician, plumber, landscaper, etc. You'll need to decide which one of those business models best describes your business. You should pick the one which accurately describes your business best and should not change from one to the other for any ranking considerations.

Hope this helps!

Hi Gayane!

Thanks for your kind note. As this question is on a totally different topic than the original question, I want to advise you to please start a brand new question for this. This way, you'll get feedback from the community as well as staff. I promise, I'll pop into your thread once you start a new one

Hey Dino!

No worries, and hope your trip is a good one!

Now, what I say here can in no way replace a formal audit, but I confirm that your client isn't showing up in the 3 pack or the top results in the Local Finder view for 'junk removal philadelphia'.

1. Looks like you've got some citation work ahead:

https://moz.com/local/details/JTI1NUIlMjUyMkVaJTI1MjBDbGVhbiUyNTIwVXAlMjUyMiUyNTJDJTI1MjIxOTE0NiUyNTIyJTI1MkMlMjUyMkVaJTI1MjBDbGVhbiUyNTIwVXAlMjUyMC0lMjUyMEp1bmslMjUyMFJlbW92YWwlMjUyMFBoaWxhZGVscGhpYSUyNTIyJTI1MkMlMjUyMjE3NDQlMjUyMEZlZGVyYWwlMjUyMFN0JTI1MjIlMjUyQyUyNTIyMTkxNDYlMjUyMiUyNTJDJTI1MjIyMTU2NjgwNDg1JTI1MjIlMjU1RA==

2. Pay close attention to the consistency of the business name. It seems like there are a ton of different versions of it. And, pay very close attention to the presence of this duplicate Google+ Local page: https://plus.google.com/108918779748346828023/about?hl=en-US

3. Are you confident that the business address is legitimate? I'm not seeing any signage for this business on Streetview at its address:

https://www.google.com/maps/place/1744+Federal+St,+Philadelphia,+PA+19146/@39.9367347,-75.1734853,3a,75y,180h,90t/data=!3m7!1e1!3m5!1snG8C0MUW9T0nbkMsAjSSZg!2e0!6s%2F%2Fgeo0.ggpht.com%2Fcbk%3Fpanoid%3DnG8C0MUW9T0nbkMsAjSSZg%26output%3Dthumbnail%26cb_client%3Dmaps_sv.tactile.gps%26thumb%3D2%26w%3D203%26h%3D100%26yaw%3D181.74556%26pitch%3D0!7i13312!8i6656!4m2!3m1!1s0x89c6c6146acae4e5:0xcf5f52606c671073!6m1!1e1

4. I would highly recommend putting the toll free and vanity numbers in images rather than text at the top of your website. It's the local number you want to be sure you're promoting most. Glad to see it in your footer and on your contact page!

These are just a few things I spotted in 2-3 minutes of looking. Looks like a full audit would be a smart idea when you're back in the US. Hope this helps!

This should help out, as well: https://moz.com/learn/local/local-search-data-uk

Hi Lauren,

Google+ links have pretty much disappeared across the board. Here's a good link to get you started on learning about the big shakeup Local started experiencing in August:

http://www.localsearchforum.com/google-local-important/9397-major-update-missing-links-google-local-pages-new-review-windows.html

Hope this helps!

Hey Matthew,

Some really nice feedback from the community so far on this. I think you may be trying to get too much into a single title tag, and your other pages will need to step up to fully cover all these terms. I would suggest, as this is your homepage, that you put your brand first in the title tag. Maybe more like:

Brock & Stout Attorneys at Law: Alabama Bankruptcy, Personal Injury & Disability Lawyers

That's 89 by my count, so some engines may truncate but it does remove repetition and shorten to some degree and gives you 'lawyers' which is missing from your current title.

Or, maybe you go shorter, selecting out just 2 of the most important services you offer:

Brock & Stout Attorneys at Law: Alabama Bankruptcy & Personal Injury Lawyers

That's 77, so again closer to your desired 70.

I recommend reading this Dr. Pete article from last year to help you keep playing this this: https://moz.com/blog/new-title-tag-guidelines-preview-tool

I further recommend that you view each change as a test. Make the change and see how it performs for you. Finding that sweet spot may require some months of experimentation.

Hey Gannon,

Good questions! Quick answers:

1. Yes, you should be using the business name exactly as it appears in the real world. So, no extra capitals.

2. Think about a huge chain like Whole Foods. Google has no problem understanding that Whole Foods located in Dallas is not Whole Foods located in Boston. As Dmitri has said, it's your address/phone that separate the businesses. So, do be sure the phone numbers are separate. Additionally, be sure you have a separate page on the website for each branch and be sure that all other citations are consistently pointing to the respective landing page for the correct location instead of to the homepage or some other page on the site. With this strategy, your client should be just fine.

Hi Shauna!

So glad you've written in with an important question. Here is how this works:

Virtual offices are strictly forbidden by Google's quality guidelines  (https://support.google.com/business/answer/3038177?hl=en) which state:

Address

Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable.

• Make sure that your page is created at your actual, real-world location.

  • If your business rents a temporary, "virtual" office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours.

  ---

So, Google is as clear as can be on this one and you should be sure the client is being educated properly about the fact that he is not eligible for a Google+ Local page for any location other than his real, physical ones. Rather, your client's eligible business model would be as a Service Area Business (SAB), if he has a single physical location from which he is serving a variety of other locations.

Now, how this comes into play with Moz Local is that we only want to push out real, physical addresses, too, and we are reliant on the data Google and Facebook show us about a given business for validation purposes. So, if your client has a real physical address, then this is what he can use to build citations via a tool like ours, or, simply manually.

One last important thing on this, specifically regarding Moz Local. If the business is listed as an SAB on Google, this will result in his address being hidden by Google. Moz Local cannot pick up or validate against a hidden address. So, for our SAB customers, the alternate validation route is to be sure the full address is published on the Facebook Place instead, as Facebook does not require SABs to hide the address of their physical locale.

Further reading on the topic of virtual offices:

Here's a recent case of a Google takedown of virtual offices:

http://www.localsearchforum.com/google-local-important/26844-busted-warning-attorneys-regus-non-compliant-offices.html

And here's last year's Moz Local Search Ranking Factors, which cites listing detected at a false location as the #1 negative ranking factor:

https://moz.com/local-search-ranking-factors

Hopefully, you can share these things with the client and help them to ensure that they are running a guideline-compliant marketing program.

Hey John,

I hope you will get a reply from someone with hands-on experience with directory development, which I don't have, but here's what I think:

1. Obviously, Yahoo has been using Yelp reviews for some time (http://www.webpronews.com/yelp-reviews-no-longer-appearing-in-yahoo-local-results-2015-08) so there's nothing inherently wrong with the idea.

2. On the other hand, yes, you'd be republishing someone else's content on your own site. So, I can see the cause for concern. That being said, yes, it could be that a different engine like Google is going to recognize that as coming from big Yelp and it might not be a problem, but I wouldn't bank on this if it were my company.

3. Finally, the strategy seems a bit iffy to me, to use Yelp's content if you are trying to build a directory that competes with Yelp for your niche.

4. I think the ideal here for your platform would be to build its own value. After all, you have no control over how a third party vets reviews, filters them, trusts them, etc. Yelp's take on this isn't your take and you may have totally different requirements for assessing the value of UGC.

Again, hope you'll get some further replies on this, but I wanted to at least get the conversation going. I hope folks will disagree with me if they have a totally different take on this. John's question is a very good one!

That's great, Yasir. Glad to hear it!

Hey There,

You might find this LocalU video that references the current state of Yahoo to be helpful in assessing current expert sentiment:

http://localu.org/blog/video-a-tactical-response-to-the-new-google-local-3-pack-yahoos-role-in-local/

Regarding BOTW, our Local Search Ecosystem infographic (https://moz.com/learn/local/local-search-data-us) shows Best of the Web as one of the sources that may influence Google. I still consider them to be a good place to have good, clear NAP. Unless I'm mistaken, you can still get a free basic listing on BOTW here: https://secure.botw.org/secure/Signup.aspx?type=jumpstart&directory=local (somebody correct me if I've overlooked BOTW becoming paid only, please!)

Hope this helps!

Hey Joe,

I'd be careful of this, myself. Google is very specific about not wanting redirecting phone numbers. The guidelines state:

Website & Phone

Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location.

• Use a local phone number instead of central, call center helpline number whenever possible.
• Do not provide phone numbers or URLs that redirect or "refer" users to landing pages or phone numbers other than those of the actual business, including pages created on social media sites.

Hi Rosemary!

Regarding 800 numbers, please check out this recent thread: https://moz.com/community/q/1800-number-for-google-local

Regarding our rates, they are the same for all accounts up to 100 listings. After that, you become eligible for our Enterprise pricing and support

I hear ya, Egol.

Hi Kat,

You're getting some good ideas from the community here. I want to add just a bit ... from reading your story about this client, I am getting this:

1. It's the client who has a problem here - not you. Failing to follow through even when you are bending over backwards, offering to come their office to take notes like a stenographer is all on the client - not on you. I've been writing copy for businesses for well over a decade at this point, and if a client can't take the time to fill out my questionnaires or keep phone appointments for follow-up questions or content brainstorming sessions, then they are not giving me what I need to do my job properly for them. It sounds like this is the situation you are currently in with your client.

2. There are two ways to be visible on the Internet. One involves all of the efforts you'd like to use on this client's behalf. The other is a straight monetary transaction between the business and advertising space. So, if the client cannot make the time to facilitate you making the effort to create content (plan A) then they should take the money they would have spent on this, likely increase the budget and start funneling all of that into paid advertising (plan B) that leads to a decent site, if they cannot run a great one.

Likely, the lawyers are simply too busy to sit down and think out a clear plan. They may be flinging money here and there hoping something will work, but then they're failing to back that up with the effort of teaching you about their business. So, there may be one more appointment you need to make with this client: to discuss whether PPC would be a better route for them than a halfhearted effort to win visibility via content that never gets created.

I totally feel for you in this situation and have been in it myself. If I didn't understand this type of lack going into a project, I've refunded the client and moved on. Good luck to you in this!

Hey There,

How new is the location? How old and how good are the website optimization, citations and reviews? Are all branches being marketed with proper separateness (no shared phone numbers, duplicated content, etc?). Do you have any reason to suspect a filter or penalty on the business of any kind?

This one is going to be very hard to troubleshoot without being able to

1. Look at the actual business

2. Stand in the parking lot with the client and his mobile device

but, the above are some first ideas. These situations can be really tough to diagnose.

Hi Garret,

You might like to check out our list of recommended companies here:

https://moz.com/community/recommended

Additionally, as you've categorized this as a local question, if you are looking for Local SEO help, another good resource is the list of contributors shown on the last Moz Local Search Ranking Factors survey: https://moz.com/local-search-ranking-factors

All the folks shown in the Contributors box on the right side of the survey are recognized experts in the field.

Hope this helps!