If I am targeting a specific keyword, from an SEO perspective is it better to create a subfolder on a url that has some authority or is it better use the exact domain with no authority?
For example, if I want to target the word 'widgets' which is the better choice and why?
**Choice 1: ** www.domainwithauthority.com/widgets
Note: this domain has 1000 links to it
**Choice 2: ** www.widgets.com
Note: this is a brand new domain with 0 links
